by thesavageway | Mar 20, 2018 | clean graffiti
Clean Graffiti for Piedmont Opera, Pirates of Penzance showing in Winston-Salem, NC
We had the honor of creating some Clean Graffiti for Piedmont Opera in Winston-Salem, NC. The reverse graffiti was used to help promote an upcoming show, the Pirates of Penzance. The show is running this Friday, March 23 at 8pm, Sunday, March 25 at 2pm, and Tuesday, March 27 at 7:30pm at The Stevens Center of the UNCSA (405 4th St NW Winston-Salem, NC 27101). Tickets & additional information can be found here.
Our Clean Graffiti was used as an alternative to other outdoor advertising options. It’s different, eye-catching and co-friendly. We use a specialized stencil & high-pressure water to make a contrast in the dirt. The message that is left behind is not only highly-targeted, but it is a beautiful contrast in mother nature.
Winston-Salem, NC saw some fresh Clean Graffiti for Piedmont Opera, Pirates of Penzance.
Piedmont Opera uses Clean Graffiti to promote an upcoming show. #thesavageway
Tickets for the show are still on sale. Check out Pirates of Penzance at the Piedmont Opera this weekend.
We love the city of Winston-Salem and have had the privilege of doing some great Clean Graffiti projects there; The OrthoCarolina Free Workout and mammogram reminders for Novant Health to name a few. This Piedmont Opera job allowed us to promote the arts (and we absolutely love that!). If you go see the show this weekend, keep an eye out for our Clean Graffiti skull & crossbones around town.
by thesavageway | Jan 25, 2018 | clean graffiti
Clean Graffiti for NoDa Yoga in Charlotte, NC. #thesavageway
NoDa Yoga is one of those spaces that immediately brings you a sense of peace and calmness. Not only is it a yoga studio based in the historic arts district of NoDa in Charlotte, NC, but it is a safe and beautiful place to get lost in yourself and your yoga practice.
When NoDa Yoga approached us about doing some Clean Graffiti, we knew that we needed to get out a message that truly represented this studio. We attended some classes and soon realized that the quote that lives over their front desk would make the perfect Clean Graffiti message. “Get out of your head, and into your heart.” Simple. Meaningful.
After some fun design work, we came up with this lotus flower to accompany the quote, which is an homage to the two murals in their main space at 3201 N Davidson St (upstairs). These Clean Graffiti spots went down around the NoDa, Plaza Midwood, Villa Heights areas of Charlotte, NC.
We absolutely love how they turned out. And people are loving them too. Here are a sample of the Instagram posts that we’ve been tagged in.
Instagram posts about the NoDa Yoga Clean Graffiti (photos from @secrestout31 and @simscarey) #thesavageway
More social media interaction from the NoDa Yoga Clean Graffiti campaign. (photos by @passurlapage and @tarabokia81) #thesavageway
NoDa Yoga utilized our eco-friendly sidewalk messaging in the perfect way. The reverse graffiti message / image is a core value that reverberates across the studio, every single teacher and NoDa Yoga’s online message. By tapping into this side of the studio (instead of a sales messaged), people were able to relate and appreciate the Clean Graffiti spots. They are inspiring and authentic to their brand.
by thesavageway | Jul 20, 2017 | clean graffiti
Summer is here. That means no school, days at the pool, family vacation, and lots of time in the sun. We know you are protecting your skin with plenty of sunscreen, but summer is also a great time to schedule “the other screen you need”… a mammogram. That’s why we partnered with leading healthcare provider, Novant Health, on a multi-city Clean Graffiti campaign promoting mammograms.
Clean Graffiti for Novant Health encourages mammogram screenings this summer. #thesavageway
“I stand for mammograms” creative message for Novant Health in Winston Salem, NC. #thesavageway
Novant Health understands that October is not the only month that breast health is of importance. Women can and should schedule their mammogram when it’s convenient for them – any time of year. This public health campaign is spreading such an important message about breast health. You can check out more about the importance of early breast cancer detection in this article from the American Cancer Society.
For the Clean Graffiti campaign, we travelled to three cities (Winston Salem, Salisbury, Huntersville) and five areas in Charlotte, NC (Uptown, Ballantyne, Southpark, Piper Glen, Arboreteum) to help spread this health initiative. We love the play on sunscreen and the hot southern summers that we have in Charlotte, NC.
Clean Graffiti is a unique element of a media buy for Novant Health because there is a social element that is involved. We try to create messages that will make people stop & smile. As a society, we are bombarded with thousands of images every single day. It’s overwhelming (and easy to tune things out). Our natural form of media is unexpected, eco-friendly and can often encourage people to post to their social media platform. It’s always nice to see people post about a campaign on Instagram, just like @mamfrancis did (see below).
Clean Graffiti helps create social media interaction for clients. (photo @mamfrancis in Instagram) #thesavageway
We are thrilled to work with progressive companies who are able to tie in natural media into their overall company message. Our projects with Novant Health have been fun, educational and a new way for people to hear about this important health screening.
by thesavageway | May 4, 2017 | clean graffiti
Open Streets 704 is this Sunday, May 7 from 1-5pm.
That’s right…Open Streets 704 is BACK! This Sunday, join the Charlotte community for the next installment of Open Streets 704, this time in Plaza Midwood and Elizabeth.
If you’re unfamiliar with Open Streets you can check out this amazing health & community initiative here. But in short, “Open Streets 704 powered by BlueCross Blue Shield of North Carolina is a series of four Charlotte events that will literally open a length of city streets for an afternoon just for people!” It encourages locals to walk, bicycle, and experience the city together in a way that’s just not possible in a car.
The event is this Sunday, May 7 from 1-5pm. You can check out the route here.
We had the opportunity to partner again with the organizers, Well-Run Media and the Mecklenburg County Department of Parks & Recreation, on a Clean Graffiti campaign. Check out these photos.
Clean Graffiti for Open Streets in Veterans Park. #thesavageway
The ladies of #thesavageway (left: Paula, right: Torrie) will celebrate Open Streets this Sunday.
Eco-friendly messaging for Open Streets 704 powered by Blue Cross Blue Shield of NC. #thesavageway
We absolutely love working with this initiative. The concept behind Open Streets is everything we can stand behind; community building, walking (follow us on Instagram stories to see some of our walking adventures), being active with the family, being outside. It’s. Awesome.
Both of us will be hitting the streets in celebration this coming Sunday. We’ll be running around, doing some yoga, maybe biking, playing hopscotch, meeting the neighbors and just having fun!
We hope to see you!
by thesavageway | Apr 27, 2017 | clean graffiti
Working with a client like Not Just Coffee is somewhat of a dream. Not only are the people behind this successful Charlotte coffee shop some of the best people on the planet, but they are open to our crazy, out of the box ideas.
We had an idea to share the power of love & positivity through a Clean Graffiti campaign. Everyone loves coffee. Just mentioning that sweet morning nectar on social media will garner you some attention (likes, retweets, comments, etc). However, we want our city to love people, not just coffee.
We pitched the idea of #LovePeopleNotJustCoffee to the Not Just Coffee team and immediately we knew it was the perfect fit. Not Just Coffee is a craft coffee shop with three locations in Charlotte (Atherton Mill & Market, 7th Street Public Market, and Packard Place). They are hyper community-oriented, socially minded and thoughtful. James & Miracle Yoder, owners, opened their hearts and their doors to us (and this idea).
The idea was to put down some Clean Graffiti around the city, in several neighborhoods, and then host some social gatherings to encourage people to connect. The Clean Graffiti was designed in collaboration with Matt Hooker, a local Charlotte artist. If you live in this city, you’ve certainly seen his amazing work.
Clean Graffiti designed in collaboration with Matt Hooker (@HookerMedia). #thesavageway
With the Clean Graffiti in place, we brought in the Conduit of Love in Charlotte, Stephen Graddick (@theecopreneur) to help us bring this vision to life. On a sunny Wednesday evening, we would gather a small group of seemingly random people for drinks & conversation. Our goal was to bring our worlds together and fill the room with love.
Cheers to all of these humans for joining us for a night all about love & positivity. You are what make CLT so amazing. #LovePeopleNotJustCoffee
This amazing group of humans gathered and instead of the typical icebreaker question “What do you do,” Stephen prompted the question, “What do you love? What inspires you?” It was amazing to see this group ebb and flow in conversation, to laugh with new friends and leave feeling inspired.
After a short while, we walked out to a Clean Graffiti spot in SouthEnd and snapped some fun group pictures. Here is a sampling of the love that was created that night.
Love people, not just coffee. Left: Miracle & James Yoder | Right: Marcus & Paula Willie. #thesavageway
Fun at the Not Just Coffee Event: Left: Miracle Yoder & Zach Gudzan | Center: Group Photo | Right: Aubrey Jolly
Left: Jordan Noles || Right: Stephen Graddick, Zach Gudzan, Sydney Duarte, Heather Barb, Aaron Dodge
Spread Love!!!!! #LovePeopleNotJustCoffee
Now there is a new mission, Charlotte. Go find a Not Just Coffee Clean Graffiti spot around town – there are 12 of them – upload a picture and share what you love about someone. Let’s spread this message throughout the Queen City. Then take a moment to call your mom, text a friend, help a stranger, check in with someone – just spread the love. <3
