We love when companies contact us to do something out of the box. When they want to create a fun and interactive campaign that brings attention to their brand in a different way, that’s the ticket. And that’s what Brixx Pizza decided to do.
The Brixx Pizza team had us place random branded rocks around the city. The goal was to bring attention to their Charlotte locations and encourage the downloading of their Brixx Roxx app on iPhone and Android.
Brixx Pizza launched a creative marketing campaign using branded rocks to drive traffic to their 6 locations.
Random Brixx Rock in front of Coco & the Director in Uptown Charlotte, NC.
You Rock. Brixx Roxx. Let’s be friends.
Creative Marketing at it’s finest, by #thesavageway.
We placed red rocks with a branded message on it near these six Brixx Pizza locations:
Birkdale (16915 Birkdale Commons Pkwy)
Blakeney (9820 Rea Rd.)
Dilworth (1801 Scott Ave.)
Foxcroft (7814 Fairview Rd.)
Uptown (225 E. 6th St.)
Fort Mill, SC (1343 Broadcloth St.)
We placed these rocks in popular, high-foot traffic areas, think parks, shopping plazas, parking lots, etc. Anywhere your family might hang out for a minute, you could find a rock. (i.e. Harris Teeter entrances, Target parking lot, Starbucks planters, etc.)
Here’s how it works:
Find a “Brixx Roxx” promo rock around one of the six Charlotte Brixx locations
Download the Brixx Roxx app
Bring the rock into your local Brixx location
Get a free, yummy surprise
It’s that easy. So go out there, pizza lovers, and find yourself a rock. Let Brixx Pizza know how much you love their creative marketing idea!
2018 was a big year for us, and 2019 is going to be even bigger. In case you need an update on what exactly #thesavageway is up to these days, here is a little about us.
Torrie Savage (left) and Paula Bartlett (right) are the owners of #thesavageway, a creative marketing company based in Charlotte, NC.
ELEVATOR PITCH
#thesavageway is the brainchild of two women: Torrie Savage and Paula Bartlett. Established in 2012, this creative duo has grown a business that flourishes on the unexpected in the marketing world. From Clean Graffiti to Moss Art, #thesavageway is anything but ordinary. Positive attitudes, earth-friendly and fun, this team will make your business standout.
We call ourselves a creative agency because what we do is highly creative. We love pushing ourselves to approach marketing in a different way. Our goal is to always create partnerships with our clients and to create fun, eye-catching campaigns or art that will create a buzz.
SERVICES
CLEAN GRAFFITI
If you live in or around Charlotte, you’ve definitely seen our Clean Graffiti work on the sidewalks. Using a stencil and a pressure washer, we create targeted marketing campaigns for clients in an untapped location – the sidewalk. These creative messages are made using only water – no bleach, no acid, no paint – It’s. Just. Water.
Here are some fast facts:
We have worked in over 55 cities including New York City, Boston, Portland, OR, New Orleans, and many more.
We work in a variety of industries, but have seen huge success in the healthcare, public communication and development realms.
We are the leaders in the United States for reverse graffiti. Our duel marketing background allows us to create a fresh campaign from start to finish that correlates with other brand advertising initiatives and creates a full-circle plan.
Will travel anywhere in the USA!
A sampling of 2018 Clean Graffiti jobs by #thesavageway.A variety of reverse graffiti campaigns from #thesavageway in 2018 including jobs for OrthoCarolina, Carolina Hurricanes, NCDOT, Novel NoDa and LGA.
MOSS ART
Moss Art is made by using preserved plants to bring a company logo or design element to life. And what we consistently hear from our clients is that they love that our product requires absolutely zero maintenance. That’s right…no watering, drainage or sunlight required!
Our Moss Art work spans both the corporate and residential realm, however, we find that the corporate side is our primary focus. We hold our clients’ hands from the beginning and guide them to what will be the best decision for their space.
Fast Facts:
We’ve created pieces for restaurants, hotels, law firms, finance firms, apartment complexes, CBD shops, coworking spaces, and events.
We’ve sent our work to New York, Texas, Wisconsin, Colorado, Alabama, Connecticut, Ohio and all over North Carolina.
Moss Art is maintenance-free – meaning it requires no water, light, drainage or ongoing care.
Moss is a natural humidity indicator.
All of our moss is handpicked and harvested.
GoTriangle of Durham, NC, UNC Charlotte, TEDx Charlotte and SouthPark Interiors all used Moss Art by #thesavageway in 2018.More Moss Art jobs by #thesavageway.Moss Art for local Charlotte restaurants Zeppelin and Graham St. Pub and two custom wedding signs in 2018.
CREATIVE MARKETING
What does Creative Marketing mean to us? Anything and everything. We are the people that you call when you have a crazy idea and you need someone to bring it to life. We LOVE when we get a random phone call that starts with… “#thesavageway was the first team that came to mind.”
We help with staffing promo teams, street teams, creating brand ambassadors, conceptualizing guerilla marketing tactics for large corporations, and developing robust out-of-the-box pitch ideas.
Fast Facts:
We have a fully staffed team ready to hit the streets at your event.
Our highly trained brand ambassadors are great representatives for your company.
We have worked with Atrium Health (formerly Carolinas Healthcare System) on a month-long Cardiovascular outreach campaign.
Various Creative Marketing efforts by #thesavageway.
We are #thesavageway. We’re not your typical creative house. We constantly push ourselves to think differently. We approach campaigns with different lenses. We are excited about what we do. And we want to work with companies that push the line. Brands that are looking to stand out, create a social buzz, and break out of the same-ole-same-ole are exactly who were are looking to partner with in 2019.
We’re jazzed up about our current projects. But more importantly, we’re ready for you!
Meet #thesavageway: Torrie Savage & Paula Bartlett seeking the good on a job in Boston, MA.
Meet #thesavageway
We’ve been in business since 2012. In the early days we focused on social media execution/training along with PR for local Charlotte businesses. From Papi Queso, Heist Breweryand Libretto’s Pizzeria to AIR Aerial Fitness and Cruise Carts, our client list was diverse and successful. However, while we were representing our clients during the day, at night we were creating something new and different – Clean Graffiti (or a clean message on a dirty sidewalk).
As we developed our core eco-friendly service, Clean Graffiti, we deliberately created a shift in our business. We began opening up our time for more Clean Graffiti work and slowly wrapping up our social media consulting clients. This shift happened over a few years, but now we are in a place where the services of #thesavageway reflect our passions.
We still consult and guide local businesses from time to time, but we only accept a handful as clients. And the ones we choose to work with, we wholeheartedly believe in what they stand for as a company.
So what is #thesavageway? We are a creative marketing agency. We seek clients who are willing to think big and entrust us with their message. We cultivate creativity in nature. Whether it is dirt and concrete or moss and recycled wood, we find the beauty in the outdoors and turn it into a creative marketing campaign. We are a lifestyle. Our outlook on life, the future, health, food and relationships – they all revolve around compassion and living colorfully. We seek the good in all things and desire for you to as well.
So hello! We’re Paula Bartlett(that’s me – I write this blog) and Torrie Savage. 2017 is going to be a great year and we hope that you follow along. Expect to see some fun reverse graffiti campaigns (across many cities), lots of yummy plant based food, dancing videos, laughter and other shenanigans. Oh and be sure to follow our Instagram page – that’s where all the fun really happens 🙂
This is the second year that we’ve been lucky enough to work with the Isabella Santos Foundation, a non-profit fighting neuroblastoma. As in previous years, we were able to use Clean Graffiti to help promote their 9th annual 5K/10K for Kids Cancer on September 24, 2016 and push people to #BeatGrowLive.
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Clean Graffiti for the Isabella Santos Foundation. Join their fight on 9.24.26. #thesavageway
Our Clean Graffiti went down throughout popular running areas in Charlotte, NC. Having an opportunity to work alongside this passionate and inspiring group has been amazing. Even better is we were able to take Isabella’s words, #BeatGrowLive, and translate them into Clean Graffiti artwork.
Love this Clean Graffiti for the Isabella Santos Foundation. #thesavageway
Isabella Santos Foundation 5K / 10K for Kids Cancer is on 9.24.16. #thesavageway
Isabella Santos fought a tough battle with neuroblastoma during her short years on this earth. She & her family had to navigate a foreign territory (cancer) that no family should have to travel. While her time was cut way too short, she left a legacy behind. You see, she had three wishes for her life: beat cancer, grow hair and live her dreams. The Isabella Santos Foundation exists so that other children and their families will one day not have to deal with this awful childhood cancer. They are fighting to #BeatGrowLive.
RACE DETAILS: What:9th Annual Isabella Santos Foundation 5K for Kids Cancer, 10K and 1 Mile Fun Run. This is the fastest growing family-friendly race in Charlotte providing fun for the entire family. Race participants will receive a t-shirt, official racing bib with microchip timing system, and sponsor goodie bag. Prizes will be given to the winners for specific age categories.
Date: Saturday, September 24
When: 7:30 AM: Registration Ends 8:00 AM: 5K/10K Race for Kids Cancer
Where: Ballantyne Corporate Park. The closest address you can enter into your GPS would be 15801 Brixham Hill Ave. Charlotte, NC 28277
Race Details for the Isabella Santos Foundation. #thesavageway
This race is not like your typical 5K in the Charlotte, NC area. The ISF event is geared toward families and kids with activities like a Kids Fun Zone (with games, face painting, slides, jump house, photo booth and more) and a Raffle and Silent Auction (with beauty/spa packages, sporting events, date night outs, vacations, jewelry, etc).
More Clean Graffiti by #thesavageway for the Isabella Santos Foundation. #BeatGrowLive.
There are a lot of ways that you can get involved to #BeatGrowLive. Here are a few suggestions:
The 4th Annual Walk a Mile in Her Shoes Charlotte charity walk for Safe Alliance is taking place this Saturday, August 27, 2016 at 9am at NoDa Brewing Northend.
Walk a Mile in Her Shoes is this Saturday, August 27 at 9am. #thesavageway
This event is all about men (and women) raising awareness about rape and gender violence by walking a mile in heels. To quote Charlotte’s Walk a Mile in Her Shoes ® flyer, “In spirit of the old saying “you can’t understand someone’s experience until you’ve walked a mile in their shoes,” Walk a Mile in Her Shoes ® literally asks men to walk a mile in women’s high heeled shoes. The event is a playful and fun opportunity for men to raise awareness in their community about the serious causes and effects of sexualized violence.”
Come Walk A Mile in heels on Sat. August 27 and support Safe Alliance. #thesavageway
Walk A Mile In Her Shoes benefits Safe Alliance. #thesavageway
The crowd gathering at the 2015 Walk A Mile event. #thesavageway
This year, the event will start and finish from the new NoDa Brewing Company location at 2921 N. Tryon Street, Charlotte, NC.
Date: Saturday, August 27th, 2016 Registration Begins: 9:00am Welcome/Walk Starts: 10:00am Awards/After-Party: 11:00am Cost: $25 for Men, and $10 for Ladies.
There is still time to register. Check out this link for all of the information.
The 2016 beneficiary is Safe Alliance. This amazing group “provides a continuum of critical crisis services to those victimized by domestic violence, sexual assault or child abuse. Services include a 24-hour crisis line, the 80-bed Clyde & Ethel Dickson Domestic Violence Shelter, safety planning services, hospital accompaniment, case management systems advocacy, support groups, court advocacy/accompaniment and legal representation. Safe Alliance assists over 10,000 people annually throughout Mecklenburg and south Iredell Counties and reaches an even greater number of people through community educational, prevention programs and institutional advocacy.”
We’ve been working with our client, modPALEO, for several months now. We’ve eaten their delicious food and we’ve been able to experience this healthy meal delivery first hand. Learn a little more about modPALEO and the awesome things they have planned for January.
modPALEO logo
modPALEO is a Carolinas-based, packaged meal service that offers a modern approach to healthy eating, based on the Paleo lifestyle. modPALEO believes in maintaining balance and wellness through the power of real food, well-sourced ingredients and sustainability. To top it off, they now offer Nationwide Delivery! (that’s right, healthy meals on-the-go whether you are traveling or live in Omaha, NE.)
Their food satisfies both the meat lover (Torrie) & the vegetarian (Paula). Dishes range from Pot Roast with Braised Roots & Greens to a delicious Mushroom Loaf with Gingered Carrots. Check out some of their mouth-watering food below.
modPALEO’s Grilled Burger, Warm Sweet Potato & Collard Green Salad with Bacon Vinaigrette – #thesavageway
modPALEO’s Tandoori Chicken with Broccoli & Cauliflower – #thesavageway
modPALEO’s Pan Fried Sweet Potato Noodles with Cauliflower & Greens – #thesavageway
One of the most impressive things about the modPALEO product is the conscious decision to purchase product from responsibly-sourced, grass-fed, grass-finished farms. In fact, in 2014, modPALEO spent of $250,000 on Charlotte regional farms.
WHY THIS MATTERS
You know the old saying, “You are what you eat,” well modPALEO likes to say, “You are what you eat eats.” It’s true that whether you are consuming animals or animal byproducts (cheese, butter, eggs). How that animal is raised and treated matters to your health. The farms that modPALEO focuses on sourcing from are small scale producers. Majority of all proteins and most produce are grown in the Carolinas or nearby Georgia (some grassfed beef comes from out west, but the focus is on regional farms). The beef and pork are always grassfed, grass-finished and/or pasture raised. Sustainable practices are key – and these farming environments are free of antibiotics, pesticides and hormones.
PAULA: “I am not Paleo and never will be. I am a vegetarian who loves to cook, yet I still find a huge benefit by incorporating modPALEO meals into my routine. Having a clean, healthy meal in my fridge or freezer at any given moment allows me to make a better choice. modPALEO is helping me to stay on a healthy track.”
TORRIE: “I have eaten Paleo off an on for a few years and when I am doing good – man, can I feel it! Eating Paleo is not some crazy diet… It’s simply a way of eating clean and responsibly. It’s not just for crossfitters either! Once you are educated about truly eating Paleo it’s hard to ignore that knowledge and go back to eating without consciousness. modPALEO has been a dream come true by having a quick, truly healthy meal in my fridge or freezer. ”
Keeping it Clean in 2016
As the New Year approaches, we will all be making those New Years Resolutions (and likely seeing them fall to the wayside within a few weeks). Well, modPALEO had come up with a way to keep those goals of eating healthy in 2016 a reality. For a limited time (December 26 – December 30) you will be able to purchase the Keepin’ It Clean 30 day package for a discount.
Packages:
“Keepin’ it Clean in 2016” package includes 4 weeks of modPALEO meals purchased upfront (*there’s a discount) for the month of January. You choose how many meals and we will deliver 4 orders throughout the month (deliveries on January 6, 13, 20 and 27). Shipping and tax are included in pricing. Save between 5 and 25% by paying up front (depending on meal plan).
Cheers to Amber & Carter Lewis for designing and running such a sustainably minded food company. There needs to be more humans like these two in the world.
modPALEO owners Amber Lewis & Carter Lewis. (photo credit @ambereharris12 on Instagram) – #thesavageway
#thesavageway team loves a good bargain. Recently, we had the opportunity to hit up two Value Village locations in search of some hidden gems. Now, thrifting and second-hand shopping is nothing new to either of us (Torrie or Paula), however this trip was our first to visit the new Value Village location on Independence Blvd. We found so many amazing finds, and plenty of value at Value Village!
Checking out the Value Village on Independence Blvd with the lovely Alana Allen. #thesavageway
Upon walking in, the first thing we noticed was the cleanliness and organized appearance of the store. We also noticed that a discount was being offered that day on blue tags. (In fact, a different discount is offered everyday – simply look for the color on the poster!)
Clean & organized racks at Value Village. #thesavageway
Books on books on books at Value Village. #thesavageway
Sections were broken up into accessories, furniture, clothing, books, toys, shoes, etc. There really was a little bit of everything here! We walked in not necessarily having an end goal. We were exploring and seeing what jumped out at us. Value Village provided some nice thrifting tips to help for a better experience.
Don’t Go in With Expectations (True, you never know what you are going to find!)
Be Patient (Great piece of advice. If you are looking for something in particular, visit often and there is a chance you will snag it for cheap!)
Familiarize Yourself with Good Brands / Look for Vintage (This is clutch – look for pieces that will have longevity and are of good quality!)
Bring a Bag (Value Village does provide carts, but carrying a reusable tote is perfect to load up in store & when you leave)
There is plenty of value at Value Village. #thesavageway
Torrie’s Finds:
1 gold serving tray
3 candle holders
1 glass carafe
1 mason jar
1 leather handbag
1 unique, amazing jacket
Torrie’s finds at the Value Village. #thesavageway
Nice leather purse from Value Village. #thesavageway
Seriously, can there be a better jacket? Torrie rocking her Value Village find! #thesavageway
Paula’s Finds
3 baskets
2 metal candle holders
5 mason jars
2 glass carafes
1 SWEET blue poncho
1 small leather handbag
Some of Paula’s finds at Value Village! #thesavageway
Paula checking out the housewares section at Value Village. #thesavageway
Best part of it all, after the already low prices, & the deals of the day – TOTAL COST $7.27. Full disclosure – we hit up the Central Ave location and snagged Torrie’s jacket & Paula’s poncho for a total of $20.11 (we just didn’t snag a picture of that register.)
Yes, that reads $7.27!! What a deal at Value Village! #thesavageway
WHY THRIFTING IS IMPORTANT There are a million reasons why hitting up the thrift store is a great decision. It helps you stay within budget, recycle & repurpose old clothes, contribute less to new textile production and reduce landfill waste.
DID YOU KNOW:
An estimated 13.1 million tons of textile waste is generated in the US alone each year? Only as estimated 15% of that material is captured for reuse of recycling.
Average person creates 70 pounds of textile waste each year.
1 pound of textile waste produces 7 pounds of CO2. That is approximately 91.7 Million Tons of CO2 generated each year. (Textiles are one of the largest CO2 emitting waste streams)
DONATION OF OLD CLOTHES While we do create far too much textile waste, there is a small solution to help reduce that waste stream. Carolina Value Village works alongside the National Kidney Foundation as their chosen non-profit. Through the charitable organization National Kidney Services, Value Village is able to go out into the community, pick up people’s unwanted textiles and then give a percentage of those sales to the National Kidney Foundation. Awesome!
FIND A VALUE VILLAGE
Charlotte
2917 Freedom Drive,
Charlotte, NC, 28208
4451 Central Avenue,
Charlotte, NC 28205
5700 E Independence Blvd.,
Charlotte, NC 28212
6300 South Boulevard #300,
Charlotte, NC, 28217
Gastonia
2541 West Franklin Boulevard,
Gastonia, NC, 28052
Greensboro
3407 High Point Road,
Greensboro, NC, 27407
Kannapolis
912 South Cannon Boulevard,
Kannaoplis, NC, 28083
Mooresville
219 East Plaza Drive #A,
Mooresville, NC, 28115
Bonus: Over Halloween, Paula & her friends needed some quick costumes and knowing that Value Village had a ton of clothing options available, they headed to the Independence Blvd location. Paula’s entire National Lampoon’s Christmas Vacation Aunt Bethany costume (minus the hat) was found at Value Village for $6.14! The other costume was found head-to-toe (except for the wig) from the Village for under $10!
An awesome Halloween costume (Ellen Griswold from Christmas Vacation) found at Value Village (minus the wig). #thesavageway
Paula is rocking her Value Village finds in her Aunt Bethany from Christmas Vacation costume! #thesavageway
After seeing that there is plenty of value at Value Village, it makes a lot of sense to plan a trip to the location nearest you! You never know what you might find!!
For three years, Charlotte Radiology and Levine Cancer Institute have partnered with NoDa Brewing Company to kick off their fundraising efforts for Breast Cancer Awareness month. This year, the 4th annual Pink Pint Night coincides with the grand opening of NoDa’s new (and much larger) location! Bring on the pink beer and the community support!
“Charlotte Radiology and Levine Cancer Institute launched our beneficiary program – Project PINK – six years ago, funding screenings and follow up care for uninsured women who lack access to early detection, through our Mobile Breast Center program,” said Shawna Plate, Senior project specialist at Charlotte Radiology. “A couple years into the program, it was apparent that it was making a true impact and we saw an opportunity to host a true community event to kick off breast cancer awareness month.”
Enter NoDa Brewing Company.
Pink Pint Night is October 1 at NoDa Brewing Company.
The object of Pink Pint Night is to raise money and awareness for the importance of breast cancer screenings. Did you know that 1 in 8 women will develop breast cancer during her lifetime? (that’s astonishing). It is known that mammograms save lives. If breast cancer is detected before its spreads to lymph nodes or other parts of the body, the chance for a cure is nearly 100 percent.
This is also why Project Pink was created. There is now the ability to provide free breast cancer screenings and the necessary follow-up care to the underserved & uninsured, and hundreds of local women are impacted every year. Charlotte Radiology’s mobile breast center, in partnership with Levine Caner Institute, makes breast cancer screening more accessible and brings early detection right to the patient – in communities where the need is greatest.
Charlotte Radiology’s Mobile Breast Cancer Screening Mobile.
This year, Pink Pint Night takes place on Thursday, October 1 from 4-8:30pm. This is also the first night that the new NoDa Brewing location will be open to the public (2921 N.Tryon Street). *Note: This an ADDITIONAL location. NoDa’s current tap room will remain open for special beer releases, events & the popular Wednesday Run Club.
The new NoDa Brewing Location in the Northend of Charlotte.
The event is FREE and open to the public and reservations are not required. If you were one of the lucky ones to get a VIP ticket, not only are you in for some exciting raffle prizes and swag, but you personally helped to fund the cost of one mammogram ($150). Featured on Pink Pint Night will be live music, yummy food from Tin Kitchen, OooWee BBQ & King of Pops and a special pink brew.
Pink Beers from NoDa Brewing Company for Pint Pint Night. (photo credit: NoDa Brewing Company)
According to Charlotte Radiology, the best part of partnering with NoDa Brewing Company is “Hands down, their commitment to the cause,” said Plate. “NoDa makes a significant contribution of time and funding to Levine Cancer Institute: Project PINK through Pink Pint Night. They donate $.80 of each beer sold (representing the 1 in 8 women breast cancer diagnosis statistic) in addition to 100% of the pint glass sales.”
NoDa Brewing Company’s knack for bringing the community together to celebrate a great cause in the name of good beer makes this a great partnership. The increase of space at their new location is a GREAT sign for the growth of this annual fundraiser.
Come out & support an amazing cause for our community AND be one of the first to experience NoDa Brewing Company’s new location!
Side Note: #NoDaHangout at 2pm on Pink Pint Night
Tune into “Kickin’ It with Chad,” a Google Hangout where you will get a virtual tour of the brewery with head brewer, Chad Henderson. Get an inside glimpse of the new brewhouse, the Pink Pint Night crew setting up for the evening’s festivities and just how AWESOME this new location is going to be. Link Here.
