by thesavageway | May 24, 2019 | clean graffiti
600 Festival Hosts Their Annual Circle K Speed Street in Uptown Charlotte
It’s that time of year again. Speed Street is here, and the crowds are ready. There are an expected 300,000 participants to make their way through the music festival, food trucks, and games in Uptown Charlotte.
Circle K Speed Street presented by Coca-Cola has commemorated the May races at Charlotte Motor Speedway with spectacular family-oriented events since its inception. This event will be rocking the streets of Charlotte May 23-25, 2019 with live entertainment, access to racing’s brightest stars, giveaways and interactive displays. Corey Smith, Brothers Osborne, and STYX will be the headline talent for this 25th anniversary of Speed Street.
CLEAN GRAFFITI
We had the honor of working with Mary Johnson and Meg Seitz, the powerhouses behind the marketing for this year’s Speed Street, on a Clean Graffiti campaign. We put down a fun “Drive into Summer” message a month prior to this weekend’s event to help drive awareness. We placed these spots in high traffic areas around the popular neighborhoods of Uptown, Plaza Midwood, NoDa, Southend and FreeMoreWest.
The reaction from passersby has been great! We see people post on their Instagram stories all the time with this fun message. And the best part of this creative marketing is that it is just water. Using only a pressure washer and a stencil, we are able to create a contrast in the dirt and leave a clean message behind. Our eco-friendly messaging is a great accompaniment to an event’s marketing mix. You are targeting your audience exactly where they are.. the sidewalk.
Clean Graffiti for Speed Street in Charlotte, NC
Oh hey girls!!! 600 Festival is happening this weekend!
Clean Graffiti for the 2019 600 Festival.
Clean Graffiti in NoDa, Charlotte, NC. Speed Street is taking place this weekend in Uptown.
Marketing right where the customer is walking, the sidewalk.
Have fun at all of the SpeedStreet festivities this weekend. If you happen to find one of our Clean Graffiti spots around town, snap a pic, post to Instagram and tag us! We’d love to see!
by thesavageway | May 14, 2019 | clean graffiti
APCO Worldwide hired #thesavageway to apply some Clean Graffiti for the Germany Week Festival at Daley Plaza
We had the pleasure of traveling to Chicago, IL to complete a Clean Graffiti job for Wunderbar Together and APCO Worldwide. Wunderbar Together is an year-long celebration of the German-American friendship.
A little more about the Wunderbar Together initiative from the campaign website, “Working with over 200 partners, we are showcasing our close bonds in over 1,000 events in all 50 states. We are painting a picture of everything German-American relations stand for, including science, the arts, culture, language, business, and sports. We want to create an exchange of ideas with all Americans, not only in New York, Washington D.C. and Los Angeles, but also in the heart of the country.”
The Germany Week festival in Daley Plaza featured concerts, food stations, sports and film screenings, as well as interactive activities in arts, language, engineering, science, and more! All events were free and open to the public.
We created a highly targeted campaign around the week-long festival location, Daley Plaza, in Downtown Chicago. By placing these eco-friendly, water-based sidewalk messages around the actual event space, we helped to bring awareness to the festival. It was fun to scour the city for dirty sidewalks and select spots that made sense for the client.
Check out some of the photos from this reverse graffiti campaign in Downtown Chicago below.
Clean Graffiti by #thesavageway in Chicago, IL for Germany Week.
These spots were placed near the event location in high foot-traffic areas.
Taking photos of the Wunderbar Together Clean Graffiti for social media.
Chicago, IL is now one of the 59 cities that #thesavageway has completed a Clean Graffiti job.
It is such an amazing feeling to bring our medium to a new city. We want to see our Clean Graffiti across the nation. These eco-friendly messages are such a great way to bring awareness to a brand or an event. They provide a temporary solution for outdoor signage in a big city. And the best part is that they are made with water. That’r right. It’s. Just. Water.
Thanks for being awesome, Chicago! We hope to see you again soon.
by thesavageway | Feb 28, 2019 | clean graffiti
Eco-friendly Event Signage in the Heart of Charlotte’s North End Smart District
The team over at Historic Camp North End, including our friends Alex Smith and Varian Shrum, are doing amazing work for the entrepreneur and artist community. From rehabbing the entire area that once was used to produce Model Ts and Army missiles, to creating innovative spaces for our peers to bring their work to life, Camp North End is nothing short of inspiring.
For an internal event, the crew called us in to create a unique approach to event signage. Through our Clean Graffiti medium, we were able to create a talk piece, and an eco-friendly one at that.
The stencil was designed by MacFly Fresh and was a nod to the history of this space. It included the iconic water tower and the army vessels that were once created on site. We loved being able to spray this design on uncharted territory (aka the construction side) of Camp North End.
Clean Graffiti for Camp North End by #thesavageway
Unique event signage approach for a gathering at Camp North End.
Clean Graffiti on Asphalt. That contrast is amazing!
Creative Marketing for an event using Clean Graffiti.
Clean Graffiti is a great solution for event promotion. Our messages are made by spraying high pressured water over a stencil. The simplicity of the marketing tactic allows our designs to truly stand out to passersby. And, if any message has an event date included in the creative, our team can easily go out and remove the message post event so that there is not outdated material on the streets. And the best part is that we are slowly just cleaning the sidewalks.
DRIVEWAY ART
Camp North End is also a big supporter of our sister company, Driveway Art. When we were on site for the event Clean Graffiti, they asked us to lay down some art…and you know that we were all in for that! Using the Flourish Stencil, we created a beautiful wall of roses along the entrance to Camp North End. Not only was the end result gorgeous but spraying a wall has been on our bucket list for a while. We LOVED how it turned out.
Wall of Roses at Camp North End made using a Driveway Art Stencil.
This historic site in Charlotte now has a Clean Graffiti Wall of Roses.
Paula Bartlett (left) and Torrie Savage, owners of #thesavageway, pose in front of the Driveway Art Rose Wall.
by thesavageway | Feb 21, 2019 | moss art
Custom Moss Art for 49er Annual Giving #NinerNationGives
We’ve had the pleasure of working with the University of North Carolina at Charlotte for several years now. In fact, between the 49er Alumni crew and the Belk College of Business, we’ve completed five Clean Graffiti campaigns since 2013. Amazing! Their support is so appreciated.
Here you can check out some of that past work: Belk College of Business #UNCCBizSelfie, Belk College of Business $20k Salary Bump, Belk College of Business What’s Your Next Step, 49er Alumni Norm Niner Nation Gives, 49er Alumni Pride scavenger hunt.
#NinerNationGives
The Annual Giving sector of the University has a campaign called #NinerNationGives. This annual fundraiser is a huge way to support the University and all of the Alumni programming. For this 4th year, we were brought in to create a custom piece of Moss Art that travelled to a few University events around Charlotte.We love that this moss is functional art. Since it is a hashtag, people know that the goal is to post pictures to social media using that saying. Not only was this creative marketing a success, it was fun to see our artwork pop up at different events around town.
Moss Facts: This Moss Art piece is 36” x 36,” routed and filled with forest green moss, and made with lots of love.
Custom Moss Art for UNC Charlotte Alumni Association by #thesavageway.
Norm the Niner, mascot of UNC Charlotte, poses with the Moss Art that #thesavageway created.
Director of Athletics, Mike Hill (center), along with other 49er Alumni gather around the #NinerNationGives Moss Art.
One of our biggest supporter, Amy Jolly, poses with our Moss Art for UNC Charlotte.
We love the Niner Nation crew!
We LOVE the 49er Alumni crew and look forward to our next project with UNC Charlotte.
by thesavageway | Jan 22, 2019 | clean graffiti
Reverse Graffiti for the Carolina Hurricanes was put down in Raleigh, Durham and Charlotte to kick off the NHL season
Our Clean Graffiti work has allowed us to work with some amazing clients. From healthcare leaders to nonprofit organizations, our clients run the gamut. However, anytime that we get the chance to work with a professional sports teams, we do a little dance.
RELATED: Carolina Panthers Clean Graffiti and Panthers Return with Greg Olsen Clean Graffiti campaign
The Carolina Hurricanes are a professional hockey team here in North Carolina. Their games are a ton of fun to watch. When they approached us to create a Clean Graffiti campaign for their 2018/2019 NHL Season, we knew that it would create a buzz.
We took their key phrase “Take Warning” along with their icon and made a specialized stencil that we then pressure washed onto the sidewalk. This creative message is not only eye-catching and unexpected, but it is eco-friendly. IT’S. JUST. WATER.
Clean Graffiti for Carolina Hurricanes for the 2018/2019 season.
Reverse Graffiti for NHL ‘s Hurricanes in Raleigh, NC.
Take Warning – The Carolina Hurricanes use Clean Graffiti to spread awareness about the season.
There is still time to catch a game or two this season. Check out the full Hurricanes schedule here.
