Reverse Graffiti Campaign Touting Safety Message Installed for the NCDOT
For the second time, #thesavageway was hired to bring awareness to the Booze It & Lose It campaign sponsored by the North Carolina Department of Transportation (NCDOT) / Governor’s Highway Safety Program. “Recognized as one of the nation’s most effective anti-drunk-driving campaigns, Booze It & Lose It has created increased awareness of the dangers and the consequences of drinking and driving through innovative education campaigns and extensive enforcement of impaired-driving laws.”
Our role was to utilize our Clean Graffiti medium to provide reminders on the sidewalk that drinking and driving is not okay. The stencil read “Don’t Drink & Drive. BeSmarterThanThat.com.” We targeted highly popular bars, restaurants, liquor stores and gas stations that sell alcohol. Our campaign took us to 9 cities across North Carolina including Greenville, Fayetteville, Raleigh, Durham, Greensboro, Winston-Salem, Robeson County (Pembroke & Lumberton), Charlotte, and Asheville.
Clean Graffiti for the Booze It and Lose It campaign helping to curb drunk driving.
Statewide creative outdoor messaging for the North Carolina Department of Transportation by #thesavageway
Booze It & Lose It Clean Graffiti campaign for the NCDOT.
Clean Graffiti is a great marketing tactic for a campaign like this because you are able to directly target your audience where they are walking – the sidewalk. It is another reminder to be safe and call a cab, Uber, take the bus or phone a sober friend to pick you up. This is a tactic amongst a robust marketing mix including radio, billboards, press, social media, flyers, posters, etc. Clean Graffiti is another “touch” point so that the brand message sticks in the brains of consumers in our overly-distracted society.
This “Public Communication” style of campaign is one of the ways that we love using our Clean Graffiti medium. It is for the good of the community. It can communicate to neighborhoods that may not have a large outdoor advertising option (aka no billboards, or bus ads to act as the reminder). It is eco-friendly (remember, it is just water!), and its creative and new so that it draws the attention of the consumer.
2018 was a big year for us, and 2019 is going to be even bigger. In case you need an update on what exactly #thesavageway is up to these days, here is a little about us.
Torrie Savage (left) and Paula Bartlett (right) are the owners of #thesavageway, a creative marketing company based in Charlotte, NC.
ELEVATOR PITCH
#thesavageway is the brainchild of two women: Torrie Savage and Paula Bartlett. Established in 2012, this creative duo has grown a business that flourishes on the unexpected in the marketing world. From Clean Graffiti to Moss Art, #thesavageway is anything but ordinary. Positive attitudes, earth-friendly and fun, this team will make your business standout.
We call ourselves a creative agency because what we do is highly creative. We love pushing ourselves to approach marketing in a different way. Our goal is to always create partnerships with our clients and to create fun, eye-catching campaigns or art that will create a buzz.
SERVICES
CLEAN GRAFFITI
If you live in or around Charlotte, you’ve definitely seen our Clean Graffiti work on the sidewalks. Using a stencil and a pressure washer, we create targeted marketing campaigns for clients in an untapped location – the sidewalk. These creative messages are made using only water – no bleach, no acid, no paint – It’s. Just. Water.
Here are some fast facts:
We have worked in over 55 cities including New York City, Boston, Portland, OR, New Orleans, and many more.
We work in a variety of industries, but have seen huge success in the healthcare, public communication and development realms.
We are the leaders in the United States for reverse graffiti. Our duel marketing background allows us to create a fresh campaign from start to finish that correlates with other brand advertising initiatives and creates a full-circle plan.
Will travel anywhere in the USA!
A sampling of 2018 Clean Graffiti jobs by #thesavageway.A variety of reverse graffiti campaigns from #thesavageway in 2018 including jobs for OrthoCarolina, Carolina Hurricanes, NCDOT, Novel NoDa and LGA.
MOSS ART
Moss Art is made by using preserved plants to bring a company logo or design element to life. And what we consistently hear from our clients is that they love that our product requires absolutely zero maintenance. That’s right…no watering, drainage or sunlight required!
Our Moss Art work spans both the corporate and residential realm, however, we find that the corporate side is our primary focus. We hold our clients’ hands from the beginning and guide them to what will be the best decision for their space.
Fast Facts:
We’ve created pieces for restaurants, hotels, law firms, finance firms, apartment complexes, CBD shops, coworking spaces, and events.
We’ve sent our work to New York, Texas, Wisconsin, Colorado, Alabama, Connecticut, Ohio and all over North Carolina.
Moss Art is maintenance-free – meaning it requires no water, light, drainage or ongoing care.
Moss is a natural humidity indicator.
All of our moss is handpicked and harvested.
GoTriangle of Durham, NC, UNC Charlotte, TEDx Charlotte and SouthPark Interiors all used Moss Art by #thesavageway in 2018.More Moss Art jobs by #thesavageway.Moss Art for local Charlotte restaurants Zeppelin and Graham St. Pub and two custom wedding signs in 2018.
CREATIVE MARKETING
What does Creative Marketing mean to us? Anything and everything. We are the people that you call when you have a crazy idea and you need someone to bring it to life. We LOVE when we get a random phone call that starts with… “#thesavageway was the first team that came to mind.”
We help with staffing promo teams, street teams, creating brand ambassadors, conceptualizing guerilla marketing tactics for large corporations, and developing robust out-of-the-box pitch ideas.
Fast Facts:
We have a fully staffed team ready to hit the streets at your event.
Our highly trained brand ambassadors are great representatives for your company.
We have worked with Atrium Health (formerly Carolinas Healthcare System) on a month-long Cardiovascular outreach campaign.
Various Creative Marketing efforts by #thesavageway.
We are #thesavageway. We’re not your typical creative house. We constantly push ourselves to think differently. We approach campaigns with different lenses. We are excited about what we do. And we want to work with companies that push the line. Brands that are looking to stand out, create a social buzz, and break out of the same-ole-same-ole are exactly who were are looking to partner with in 2019.
We’re jazzed up about our current projects. But more importantly, we’re ready for you!
GoTriangle Moss Art now decorates walls of headquarters
Custom Moss Art wall for GoTriangle in Durham, NC. #thesavageway
We had the honor of creating some custom art for a company called GoTriangle. Their new headquarters is based in Durham, NC and they called us when they wanted to bring some green, creative artwork into the space. GoTriangle Moss Art was the perfect way to transform their company logo into beautiful, green interior decor.
GoTriangle provides public transportation for the Raleigh-Durham-Chapel Hill area. This includes “regional bus and shuttle service, paratransit services, ridematching and vanpools; commuter resources and an emergency ride home program.” Learn moreabout their efforts to help commuters during a rapidly growing time in North Carolina.
The Artwork
The two pieces we created involved 4 colors of moss, 42 individual triangles, 2 walls, a traveling installer, and lots of love. In total, the two complete pieces covered a 6ft x 7ft wall and a 5ft x 7ft wall. From the start, the goal was to bring the GoTriangle logo to life. We looked at other marketing efforts they were making in the community in order to retain brand standards, but knew that there would be some restrictions on what we could do because we work with Moss – aka nature. However, the end result turned out not only on-brand, but looking awesome in the space.
The best part about these custom pieces is that we are able to provide a green element indoors without any maintenance. That means no need for a water source, drainage, a light source, or anyone to tend to the plants. By using preserved moss, we bring 100% real plants into a corporate office space and alleviate the headache.
Logo and marketing inspiration for custom Moss Art walls by #thesavageway.
Different moss colors for GoTriangle Moss Art by #thesavageway
Up close view of the triangles by #thesavageway
It is all in the details for this custom GoTriangle Moss Art.
Hallway view of our art in GoTriangle headquarters in Durham, NC.
To say that we are proud of this installation is an understatement. We were presented with a challenge and through ingenuity, we were able to create something that will stand the test of time. (Our team even had a little fun when installing the triangles – Check out this video. “They’re light green, they’re dark green, they’re lime green, they’re every color green”….. 🙂
Clean Graffiti for NoDa Yoga in Charlotte, NC. #thesavageway
NoDa Yoga is one of those spaces that immediately brings you a sense of peace and calmness. Not only is it a yoga studio based in the historic arts district of NoDa in Charlotte, NC, but it is a safe and beautiful place to get lost in yourself and your yoga practice.
When NoDa Yoga approached us about doing some Clean Graffiti, we knew that we needed to get out a message that truly represented this studio. We attended some classes and soon realized that the quote that lives over their front desk would make the perfect Clean Graffiti message. “Get out of your head, and into your heart.” Simple. Meaningful.
After some fun design work, we came up with this lotus flower to accompany the quote, which is an homage to the two murals in their main space at 3201 N Davidson St (upstairs). These Clean Graffiti spots went down around the NoDa, Plaza Midwood, Villa Heights areas of Charlotte, NC.
We absolutely love how they turned out. And people are loving them too. Here are a sample of the Instagram posts that we’ve been tagged in.
Instagram posts about the NoDa Yoga Clean Graffiti (photos from @secrestout31 and @simscarey) #thesavageway
More social media interaction from the NoDa Yoga Clean Graffiti campaign. (photos by @passurlapage and @tarabokia81) #thesavageway
NoDa Yoga utilized our eco-friendly sidewalk messaging in the perfect way. The reverse graffiti message / image is a core value that reverberates across the studio, every single teacher and NoDa Yoga’s online message. By tapping into this side of the studio (instead of a sales messaged), people were able to relate and appreciate the Clean Graffiti spots. They are inspiring and authentic to their brand.
Summer is here. That means no school, days at the pool, family vacation, and lots of time in the sun. We know you are protecting your skin with plenty of sunscreen, but summer is also a great time to schedule “the other screen you need”… a mammogram. That’s why we partnered with leading healthcare provider, Novant Health, on a multi-city Clean Graffiti campaign promoting mammograms.
Clean Graffiti for Novant Health encourages mammogram screenings this summer. #thesavageway
“I stand for mammograms” creative message for Novant Health in Winston Salem, NC. #thesavageway
Novant Health understands that October is not the only month that breast health is of importance. Women can and should schedule their mammogram when it’s convenient for them – any time of year. This public health campaign is spreading such an important message about breast health. You can check out more about the importance of early breast cancer detectionin this article from the American Cancer Society.
For the Clean Graffiti campaign, we travelled to three cities (Winston Salem, Salisbury, Huntersville) and five areas in Charlotte, NC (Uptown, Ballantyne, Southpark, Piper Glen, Arboreteum) to help spread this health initiative. We love the play on sunscreen and the hot southern summers that we have in Charlotte, NC.
Clean Graffiti is a unique element of a media buy for Novant Health because there is a social element that is involved. We try to create messages that will make people stop & smile. As a society, we are bombarded with thousands of images every single day. It’s overwhelming (and easy to tune things out). Our natural form of media is unexpected, eco-friendly and can often encourage people to post to their social media platform. It’s always nice to see people post about a campaign on Instagram, just like @mamfrancis did (see below).
Clean Graffiti helps create social media interaction for clients. (photo @mamfrancis in Instagram) #thesavageway
We are thrilled to work with progressive companies who are able to tie in natural media into their overall company message. Our projects with Novant Healthhave been fun, educational and a new way for people to hear about this important health screening.
