2018 was a big year for us, and 2019 is going to be even bigger. In case you need an update on what exactly #thesavageway is up to these days, here is a little about us.
Torrie Savage (left) and Paula Bartlett (right) are the owners of #thesavageway, a creative marketing company based in Charlotte, NC.
ELEVATOR PITCH
#thesavageway is the brainchild of two women: Torrie Savage and Paula Bartlett. Established in 2012, this creative duo has grown a business that flourishes on the unexpected in the marketing world. From Clean Graffiti to Moss Art, #thesavageway is anything but ordinary. Positive attitudes, earth-friendly and fun, this team will make your business standout.
We call ourselves a creative agency because what we do is highly creative. We love pushing ourselves to approach marketing in a different way. Our goal is to always create partnerships with our clients and to create fun, eye-catching campaigns or art that will create a buzz.
SERVICES
CLEAN GRAFFITI
If you live in or around Charlotte, you’ve definitely seen our Clean Graffiti work on the sidewalks. Using a stencil and a pressure washer, we create targeted marketing campaigns for clients in an untapped location – the sidewalk. These creative messages are made using only water – no bleach, no acid, no paint – It’s. Just. Water.
Here are some fast facts:
We have worked in over 55 cities including New York City, Boston, Portland, OR, New Orleans, and many more.
We work in a variety of industries, but have seen huge success in the healthcare, public communication and development realms.
We are the leaders in the United States for reverse graffiti. Our duel marketing background allows us to create a fresh campaign from start to finish that correlates with other brand advertising initiatives and creates a full-circle plan.
Will travel anywhere in the USA!
A sampling of 2018 Clean Graffiti jobs by #thesavageway.A variety of reverse graffiti campaigns from #thesavageway in 2018 including jobs for OrthoCarolina, Carolina Hurricanes, NCDOT, Novel NoDa and LGA.
MOSS ART
Moss Art is made by using preserved plants to bring a company logo or design element to life. And what we consistently hear from our clients is that they love that our product requires absolutely zero maintenance. That’s right…no watering, drainage or sunlight required!
Our Moss Art work spans both the corporate and residential realm, however, we find that the corporate side is our primary focus. We hold our clients’ hands from the beginning and guide them to what will be the best decision for their space.
Fast Facts:
We’ve created pieces for restaurants, hotels, law firms, finance firms, apartment complexes, CBD shops, coworking spaces, and events.
We’ve sent our work to New York, Texas, Wisconsin, Colorado, Alabama, Connecticut, Ohio and all over North Carolina.
Moss Art is maintenance-free – meaning it requires no water, light, drainage or ongoing care.
Moss is a natural humidity indicator.
All of our moss is handpicked and harvested.
GoTriangle of Durham, NC, UNC Charlotte, TEDx Charlotte and SouthPark Interiors all used Moss Art by #thesavageway in 2018.More Moss Art jobs by #thesavageway.Moss Art for local Charlotte restaurants Zeppelin and Graham St. Pub and two custom wedding signs in 2018.
CREATIVE MARKETING
What does Creative Marketing mean to us? Anything and everything. We are the people that you call when you have a crazy idea and you need someone to bring it to life. We LOVE when we get a random phone call that starts with… “#thesavageway was the first team that came to mind.”
We help with staffing promo teams, street teams, creating brand ambassadors, conceptualizing guerilla marketing tactics for large corporations, and developing robust out-of-the-box pitch ideas.
Fast Facts:
We have a fully staffed team ready to hit the streets at your event.
Our highly trained brand ambassadors are great representatives for your company.
We have worked with Atrium Health (formerly Carolinas Healthcare System) on a month-long Cardiovascular outreach campaign.
Various Creative Marketing efforts by #thesavageway.
We are #thesavageway. We’re not your typical creative house. We constantly push ourselves to think differently. We approach campaigns with different lenses. We are excited about what we do. And we want to work with companies that push the line. Brands that are looking to stand out, create a social buzz, and break out of the same-ole-same-ole are exactly who were are looking to partner with in 2019.
We’re jazzed up about our current projects. But more importantly, we’re ready for you!
Custom Signage for New Uptown Charlotte Restaurant
Graham St. Pub & Patiois new to Uptown Charlotte. This restaurant/bar has one of the best outdoor patios and is casual enough to hit up before a Charlotte Knights baseball game. That’s a win-win in our books. Check out this awesome view from the upstairs patio (photo via @GrahamStPub Instagram).
To make this new Charlotte restaurant even better, they wanted a custom Moss Art sign. We were honored to create a piece for the team at Graham St. Our Moss Art requires no maintenance, so that means you can hang it anywhere. No need for a water source, drainage or sunlight! It truly is perfect to bring a green interior design element into a space without any of the long-term maintenance.
Check out the finished product below. And better yet, go see it in person at Graham St. Pub & Patio (400 S. Graham St Charlotte, NC) and enjoy a cocktail on the patio.
Graham St. Pub & Patio is now open in Charlotte, NC. Moss Art by #thesavageway.
Custom Moss Art signage by #thesavageway hangs in Graham St. Pub & Patio.
No maintenance required for this custom logo signage.
Neel & Charlene Gandhi pose in front of the Moss Art sign at their recently opened restaurant.
GoTriangle Moss Art now decorates walls of headquarters
Custom Moss Art wall for GoTriangle in Durham, NC. #thesavageway
We had the honor of creating some custom art for a company called GoTriangle. Their new headquarters is based in Durham, NC and they called us when they wanted to bring some green, creative artwork into the space. GoTriangle Moss Art was the perfect way to transform their company logo into beautiful, green interior decor.
GoTriangle provides public transportation for the Raleigh-Durham-Chapel Hill area. This includes “regional bus and shuttle service, paratransit services, ridematching and vanpools; commuter resources and an emergency ride home program.” Learn moreabout their efforts to help commuters during a rapidly growing time in North Carolina.
The Artwork
The two pieces we created involved 4 colors of moss, 42 individual triangles, 2 walls, a traveling installer, and lots of love. In total, the two complete pieces covered a 6ft x 7ft wall and a 5ft x 7ft wall. From the start, the goal was to bring the GoTriangle logo to life. We looked at other marketing efforts they were making in the community in order to retain brand standards, but knew that there would be some restrictions on what we could do because we work with Moss – aka nature. However, the end result turned out not only on-brand, but looking awesome in the space.
The best part about these custom pieces is that we are able to provide a green element indoors without any maintenance. That means no need for a water source, drainage, a light source, or anyone to tend to the plants. By using preserved moss, we bring 100% real plants into a corporate office space and alleviate the headache.
Logo and marketing inspiration for custom Moss Art walls by #thesavageway.
Different moss colors for GoTriangle Moss Art by #thesavageway
Up close view of the triangles by #thesavageway
It is all in the details for this custom GoTriangle Moss Art.
Hallway view of our art in GoTriangle headquarters in Durham, NC.
To say that we are proud of this installation is an understatement. We were presented with a challenge and through ingenuity, we were able to create something that will stand the test of time. (Our team even had a little fun when installing the triangles – Check out this video. “They’re light green, they’re dark green, they’re lime green, they’re every color green”….. 🙂
New Moss Art for Craft Cakes CLT in Charlotte, NC.
Craft Cakes CLT is a Charlotte-based cake business specializing in made-from-scratch batters, creams, garnishes, and using local ingredients whenever possible. It is especially great for specific dietary needs like vegan, vegetarian and gluten-free lifestyles. The owner, Brigitte Oger, is such a vibrant, loving human and someone that we (Paula & Torrie) have had the pleasure of knowing for a few years now.
When Brigitte asked us to make her a custom Moss Art sign for her cake shop, we knew it had to be special (just like her cakes). We decided that her large 3′ diameter logo would work great on the natural-stained oak wood and in the dark, forest green moss. This combo would really capture the essence of her shop: plant-based and full of love.
We absolutely love how the piece turned out. You can see it every Saturday at the Plaza Midwood Produce & Artisan Marketlocated at The Barn directly behind Pure Pizza (1911 Central Ave). Enjoy all of the local food, treats and products and then see this awesome Moss Art in person each Saturday 9am-1pm!
Moss Art for Craft Cakes CLT. #thesavageway.
Look at the detail in this Craft Cakes CLT logo. #thesavageway
Here is some more information on Craft Cakes, because Brigitte & her team are amazing. In fact, we get Craft Cakes for all of our special occasions; Gluten-free, vegan Carmel Cake for Torrie’s birthday, Vegan Carrot Cake for my (Paula’s) birthday. Brigitte also did my wedding cake (gluten-free, vegan, Peanut Butter), and wow was it delicious!
Craft Cakes CLT is located in Charlotte, NC and her Instagram is beautiful. @craftcakesclt
Craft Cakes CLT: Gluten-free, vegan, peanut butter cream wedding cake for Paula Bartlett. #thesavageway
Custom birthday cake for alternative diets. Gluten-free, vegan, Caramel Cake by Craft Cakes CLT.
We absolutely love when we can make something special for a dear friend. This intricate logo was made by hand from real, preserved plants. Moss Art is something that can live on and grow with the company (without any maintenance required).
The Charlotte Crown has never looked so good! We adore this Custom Moss Art piece that we created for a client in their 4th Ward home in Charlotte, NC. This piece is almost 3′ wide and fits perfectly in the foyer entrance of this neighborhood high rise.
If you are interested in learning more about this Crown Moss Art or something that you are dreaming up in your head, please shoot us an email ([email protected])! We love to be creative with clients and find a way to make your office lobby, conference room, or home foyer look way cooler (and greener!).
Love the detail of this custom artwork for a client. #thesavageweay
It’s all in the details with Moss Art by #thesavageway.
Moss Art is better than a living wall because there is no maintenance or watering required. Just enjoy. #thesavageway
