by thesavageway | Dec 4, 2017 | clean graffiti
In June of 2017, #thesavageway was hired to do Clean Graffiti in Portland, OR & Vancouver, WA. We worked with HMH Agency for their client the Trimet, the public transportation system of Portland & Vancouver, to bring awareness to their new fast pass payment system. This blog details our trip!
Flying into one of the most beautiful cities, Portland, OR, to do some Clean Graffiti work. #DreamJob
This summer, Torrie & I had the chance to travel across the country to do some Clean Graffiti for our client, HMH Agency. Let me say that again, we travelled over 2,700 miles to complete eco-friendly advertising in one of the most beautiful places on Earth! I still have a hard time believing this is reality.
Portland, OR had been on my personal bucket list since high school and it has been on our professional bucket list for at least 4 years. The culture, nature, the vegan food (!), the dirt & mold (perfect for Clean Graffiti) – Portland seemed like such an oasis.
When we finally booked the job, not only were we excited to travel, but we could not have been more excited for the initiative that it supported. We were supporting the Trimet, Oregon’s public transportation system, and their Hop Fast Pass program that was launching in Fall 2017. By using Clean Graffiti in Portland, OR, we were able to communicate with an over-stimulated public in a subtle, relatable way. We placed the Clean Graffiti spots around popular bus stops and light rail stops.
We used 4 different stencils that featured ” The Spokesblob” of the Trimet. This character was already being used in other outdoor media buys; billboards, magazine ads, sides of busses, etc. It made sense to bring that same “Spokesblob” to the sidewalk since the masses were already use to them. It was a subtle enough message to be well-accepted by every passerby.
Image from the MyHopFastPass website featuring the Spokesblob that we used in the Clean Graffiti.
Clean Graffiti for the Trimet in Portland, OR & Vancouver, WA. #thesavageway
More photos of the Clean Graffiti work #thesavageway completed in Portland, OR & Vancouver, WA.
We had a wonderful experience working with HMH Agency on this campaign. They have offices in both Charlotte, NC & Portland, OR so our communication flowed effortlessly. We were honored that they wanted to bring our Clean Graffiti to their clients and truly use the medium as a communication tool.
Portland & Vancouver made the perfect canvas for our work with Clean Graffiti. The climate, as well as the eco-friendly mentality of the West Coast, made Portland a new market for #thesavageway. We saw endless opportunities to use our creative, out-of-the-box advertising medium.
MORE ON OUR TRIP
Yes, we were in town for work, but we definitely made time to explore and enjoy the beauty that is Oregon and Washington. A few of the highlights included:
Torrie & Paula of #thesavageway having an afternoon lunch in Belltown, Seattle, WA.
Some of our West Coast Clean Graffiti Tour Adventures in Portland, OR & Seatlle, WA. #thesavageway
Portland, OR & Seattle, WA are simply gorgeous! #thesavageway
We are obsessed with the West Coast: l to r (Portland Sign, Clean Graffiit for Trimet, Torrie doing some yoga on Cannon Beach, Vtopia Cheese Board *all vegan)
Clean Graffiti allows us to travel and see so many amazing places, like Portland, Vancouver & Seattle. #thesavageway
It is an amazing feeling to know that something we created, Clean Graffiti, is not only fueling our business on the East Coast, but we now have a presence on the other side of the nation. We are actively seeking clients in the Portland area and are open and excited for the next work trip we take to the West Coast.
by thesavageway | Dec 1, 2017 | moss art
We love a good surprise! When Dave Rich contacted us to help him create a one-of-a-kind Moss Art piece for his wife, we were all in! A little background, Dave is married to Aubrey Rich, owner of Willow Floral Boutique. As a five year wedding gift, Dave wanted to gift his wife something truly special.
These are the words of Aubrey from her Instagram post about the present:
Amazing words from Moss Art recipient @willowfloralboutique on Instagram. @thesavageway
As Aubrey noted, this was a collaboration piece. We love seeing multiple elements in a final art piece. The dark green moss was an on-brand, and a beautiful choice for this custom sign.
Moss Art for Willow Floral Boutique turned out gorgeous in the dark green moss. #thesavageway
We were absolutely honored to be a part of this special surprise. And little did we know, we posted a photo on our instagram on the five year anniversary of Willow Floral Boutique! How serendipitous. Moss Art is so great because we can truly customize anything that you’re seeking. Whether you’re a large corporation who needs an interior design element for your lobby or a husband looking for a special anniversary present – with Moss Art, we’ve got you covered.
by thesavageway | Nov 29, 2017 | moss art
When a client approaches you with enthusiasm and genuine appreciation for your art, it is truly a special experience. We had the best time working with Leigh Brown of RE/MAX Executive Realty on a custom RE/MAX Moss Art sign for her corporate office. She contacted because she was looking to revamp her office décor and bring some new life to her workspace.
This logo turned out so crisp and clean. We love how our preserved moss brings all of the benefits of a traditional living wall without all of the maintenance. There is no need to water the art or keep the piece near a sunny window. #thesavageway Moss Art will maintain its appearance indefinitely – just hang it and enjoy it!
Moss Art Details
Size: 3.5′ tall
Medium: Preserved Moss
Location: Concord, NC
Custom Re/MAX Moss Art Sign for RE/MAX agent Leigh Brown in Concord, NC. #thesavageway
Awesome green element for a corporate office. Moss Art by #thesavageway
We loved working with Leigh Brown on her RE/MAX Moss Art sign. She is seriously so much fun! #thesavageway
If you are interested in your own custom office signage for the office, conference room or lobby, please email [email protected].
And if you are looking to connect with Leigh, either to check out her Moss Art in person or chat about real estate, contact here here:
Leigh Brown
RE/MAX Executive Realty, 24 Cabarrus Ave. E. Concord, NC 28205
Broker/Owner, ABR, CRS, CIPS, CLHMS, ePRO, AHWD, SRES, CyberStar, EcoBroker, CDPE,MilRES 704.688.5005
by thesavageway | Aug 10, 2017 | moss art
Custom Moss Art for Your Pie, the newest build-your-own-pizza shop in Charlotte, NC
It’s tough to get better than pizza, love and hoppiness (beer). These three things bring so much joy to the world. So when we had the chance to partner with Your Pie Charlotte on some Moss Art, we knew we had to make it fun.
Corri Smith, Owner of Black Wednesday Social Co., handled the marketing and public relations for Your Pie and she brought us in to help with the creation of this custom art. This piece of Moss Art is part of a larger installation on the back wall of the new make-your-own-pizza shop in Historic South End (2400 South Blvd.). Our preserved moss pops off the reclaimed wood wall and pairs nicely with the painted and neon sign.
It’s refreshing to see brands be creative and use our medium as an element in a larger design. We had fun with some local Charlotte friends at the grand opening a few weeks ago.
Our friends L: Corri Smith, C: Aaron Dodge, R: Charlotte Martin (daughter of Kseniya Martin) at Your Pie Charlotte
More friends at the Your Pie Grand Opening: L: Asheton Brown, R: Your Pie Owner, Ankoor Patel. #thesavageway
Go check out Your Pie on South Blvd! They’re open 11AM daily. And while you’re there, send us a picture of you in front of the sign!
If you’re interested in learning more about our custom moss art pieces, email [email protected].
by thesavageway | Jul 20, 2017 | clean graffiti
Summer is here. That means no school, days at the pool, family vacation, and lots of time in the sun. We know you are protecting your skin with plenty of sunscreen, but summer is also a great time to schedule “the other screen you need”… a mammogram. That’s why we partnered with leading healthcare provider, Novant Health, on a multi-city Clean Graffiti campaign promoting mammograms.
Clean Graffiti for Novant Health encourages mammogram screenings this summer. #thesavageway
“I stand for mammograms” creative message for Novant Health in Winston Salem, NC. #thesavageway
Novant Health understands that October is not the only month that breast health is of importance. Women can and should schedule their mammogram when it’s convenient for them – any time of year. This public health campaign is spreading such an important message about breast health. You can check out more about the importance of early breast cancer detection in this article from the American Cancer Society.
For the Clean Graffiti campaign, we travelled to three cities (Winston Salem, Salisbury, Huntersville) and five areas in Charlotte, NC (Uptown, Ballantyne, Southpark, Piper Glen, Arboreteum) to help spread this health initiative. We love the play on sunscreen and the hot southern summers that we have in Charlotte, NC.
Clean Graffiti is a unique element of a media buy for Novant Health because there is a social element that is involved. We try to create messages that will make people stop & smile. As a society, we are bombarded with thousands of images every single day. It’s overwhelming (and easy to tune things out). Our natural form of media is unexpected, eco-friendly and can often encourage people to post to their social media platform. It’s always nice to see people post about a campaign on Instagram, just like @mamfrancis did (see below).
Clean Graffiti helps create social media interaction for clients. (photo @mamfrancis in Instagram) #thesavageway
We are thrilled to work with progressive companies who are able to tie in natural media into their overall company message. Our projects with Novant Health have been fun, educational and a new way for people to hear about this important health screening.
