by thesavageway | Mar 2, 2018 | clean graffiti
Clean Graffiti, New Orleans, LA for Truly Good Foods. #thesavageway
New Market for Clean Graffiti, New Orleans
As a company, we have done Clean Graffiti work in over 50 cities, including New York, Boston, Portland, Vancouver, Richmond and all over North Carolina. We are on a mission to bring our innovative marketing tactic to more cities and more clients. So when we got the call to travel to Louisiana for a new job, we were elated. A new market opened up for Clean Graffiti, New Orleans.
We partnered with Truly Good Foods, a women-owned business specializing in snack foods, to help promote one of their clients at a food show. Buffalo Nuts was exhibiting at the NOLA Convention Center for the 2017 PMA Summit and they wanted to stand out from all of the other participants. Enter Clean Graffiti.
Our Clean Graffiti spots are eco-friendly messages using only dirty concrete and high-pressure water. Yep – it’s just water. We put down the reverse graffiti spots around all of the hotels and main thoroughfares where the conference attendees would be going. These ten spots had the message, “ Snack Bold.” @TrulyGoodFoods PMA Booth #4008. “Snack Bold” is not only Buffalo Nuts tagline, but it was eye catching on the ground. The Clean Graffiti message also indicated their social media handle and location in the Convention Center. Using Clean Graffiti for a Trade Show Convention was a great guerrilla marketing tactic for the retail company.
New Orleans was the perfect city for Clean Graffiti. #thesavageway
New Orleans, a city with great dirt for Clean Graffiti. #thesavageway
This was the first trip to New Orleans for both of us (personally or professionally). And talk about a city with some history. We loved walking around the Garden District, Frenchmen Street, seeing all of the random parades and just taking in all of the historic sites. The first thing we said when we arrived in the Central Business District was, “ Holy crap New Orleans has some good dirt!!” (seems like a random fact to notice, but in our line of work, we are always on the lookout for beautiful, dirty cities.
New Orleans is proving to be hot market for us and our Clean Graffiti adventures. We look forward to continuing to bring our unconventional marketing tactic to The Big Easy.
See you soon New Orleans! Love, #thesavageway
by thesavageway | Feb 22, 2018 | moss art
New Moss Art for Craft Cakes CLT in Charlotte, NC.
Craft Cakes CLT is a Charlotte-based cake business specializing in made-from-scratch batters, creams, garnishes, and using local ingredients whenever possible. It is especially great for specific dietary needs like vegan, vegetarian and gluten-free lifestyles. The owner, Brigitte Oger, is such a vibrant, loving human and someone that we (Paula & Torrie) have had the pleasure of knowing for a few years now.
When Brigitte asked us to make her a custom Moss Art sign for her cake shop, we knew it had to be special (just like her cakes). We decided that her large 3′ diameter logo would work great on the natural-stained oak wood and in the dark, forest green moss. This combo would really capture the essence of her shop: plant-based and full of love.
We absolutely love how the piece turned out. You can see it every Saturday at the Plaza Midwood Produce & Artisan Market located at The Barn directly behind Pure Pizza (1911 Central Ave). Enjoy all of the local food, treats and products and then see this awesome Moss Art in person each Saturday 9am-1pm!
Moss Art for Craft Cakes CLT. #thesavageway.
Look at the detail in this Craft Cakes CLT logo. #thesavageway
Here is some more information on Craft Cakes, because Brigitte & her team are amazing. In fact, we get Craft Cakes for all of our special occasions; Gluten-free, vegan Carmel Cake for Torrie’s birthday, Vegan Carrot Cake for my (Paula’s) birthday. Brigitte also did my wedding cake (gluten-free, vegan, Peanut Butter), and wow was it delicious!
Craft Cakes CLT is located in Charlotte, NC and her Instagram is beautiful. @craftcakesclt
Craft Cakes CLT: Gluten-free, vegan, peanut butter cream wedding cake for Paula Bartlett. #thesavageway
Custom birthday cake for alternative diets. Gluten-free, vegan, Caramel Cake by Craft Cakes CLT.
We absolutely love when we can make something special for a dear friend. This intricate logo was made by hand from real, preserved plants. Moss Art is something that can live on and grow with the company (without any maintenance required).
Contact us here if you want to have your own custom Moss Art sign for your store, restaurant, corporate office or anywhere that needs some fun signage.
Contact Brigitte here to order a cake of your own.
by thesavageway | Jan 30, 2018 | clean graffiti
Clean Graffiti for the Carolina Panthers promoting Greg Olsen for Walter Payton Man of the Year. #thesavageway
The Carolina Panthers marketing team is always pushing the creative line with their social media and advertising campaigns. So when they approached us about a second round of Clean Graffiti, we knew that the campaign had to be something eye-catching and totally different than anything that we’ve done thus far. (Their first campaign was pretty awesome and made a big social media splash in the sports world.) And their team did not disappoint. We were challenged with putting Greg Olsen’s face on the ground in Clean Graffiti. (Seriously!)
This was no small task and we tested our template quite a bit before we were happy with the results. But man were we proud of the creative design that we were able to achieve with merely water and dirt. It was pretty awesome to see Panthers QB Cam Newton and Coach Ron Rivera wear a t-shirt that was a replica of the reverse graffiti that we put around Charlotte, NC.
Panthers QB Cam Newton and Coach Ron Rivera in their Greg Olsen WPMOY tshirts that replicate our Clean Graffiti. #thesavageway
Some Panthers Fans interacting with the Clean Graffiti campaign on Instagram Stories & Snapchat. #thesavageway
Greg Olsen is a finalist for the Walter Payton Man of the Year Award. #thesavageway
The campaign surrounded the promotion of Greg Olsen as the Walter Payton Man of the Year Finalist. Olsen does some amazing work in the Charlotte community (which you can read about here). We were honored to help get the word out in a new and creative way. Olsen made it to the top three finalists and the winner will be announced during NFL Honors, a two-hour prime-time awards special to air nationally on Feb. 3, the eve of Super Bowl LII.
by thesavageway | Jan 25, 2018 | clean graffiti
Clean Graffiti for NoDa Yoga in Charlotte, NC. #thesavageway
NoDa Yoga is one of those spaces that immediately brings you a sense of peace and calmness. Not only is it a yoga studio based in the historic arts district of NoDa in Charlotte, NC, but it is a safe and beautiful place to get lost in yourself and your yoga practice.
When NoDa Yoga approached us about doing some Clean Graffiti, we knew that we needed to get out a message that truly represented this studio. We attended some classes and soon realized that the quote that lives over their front desk would make the perfect Clean Graffiti message. “Get out of your head, and into your heart.” Simple. Meaningful.
After some fun design work, we came up with this lotus flower to accompany the quote, which is an homage to the two murals in their main space at 3201 N Davidson St (upstairs). These Clean Graffiti spots went down around the NoDa, Plaza Midwood, Villa Heights areas of Charlotte, NC.
We absolutely love how they turned out. And people are loving them too. Here are a sample of the Instagram posts that we’ve been tagged in.
Instagram posts about the NoDa Yoga Clean Graffiti (photos from @secrestout31 and @simscarey) #thesavageway
More social media interaction from the NoDa Yoga Clean Graffiti campaign. (photos by @passurlapage and @tarabokia81) #thesavageway
NoDa Yoga utilized our eco-friendly sidewalk messaging in the perfect way. The reverse graffiti message / image is a core value that reverberates across the studio, every single teacher and NoDa Yoga’s online message. By tapping into this side of the studio (instead of a sales messaged), people were able to relate and appreciate the Clean Graffiti spots. They are inspiring and authentic to their brand.
by thesavageway | Dec 11, 2017 | moss art, Uncategorized
Custom Moss Art Charlotte Crown by #thesavageway.
The Charlotte Crown has never looked so good! We adore this Custom Moss Art piece that we created for a client in their 4th Ward home in Charlotte, NC. This piece is almost 3′ wide and fits perfectly in the foyer entrance of this neighborhood high rise.
The beauty of an original Moss Art piece by #thesavageway is that you get all of the beauty and greenery of a living wall / plant, but without any of the maintenance. That’s right. We use preserved moss so there is no need to water or leave the art near sunlight. We have perfectly crafted the artwork to maintain its color and texture for years to come.
If you are interested in learning more about this Crown Moss Art or something that you are dreaming up in your head, please shoot us an email ([email protected])! We love to be creative with clients and find a way to make your office lobby, conference room, or home foyer look way cooler (and greener!).
Love the detail of this custom artwork for a client. #thesavageweay
It’s all in the details with Moss Art by #thesavageway.
Moss Art is better than a living wall because there is no maintenance or watering required. Just enjoy. #thesavageway
