by thesavageway | May 24, 2019 | clean graffiti
600 Festival Hosts Their Annual Circle K Speed Street in Uptown Charlotte
It’s that time of year again. Speed Street is here, and the crowds are ready. There are an expected 300,000 participants to make their way through the music festival, food trucks, and games in Uptown Charlotte.
Circle K Speed Street presented by Coca-Cola has commemorated the May races at Charlotte Motor Speedway with spectacular family-oriented events since its inception. This event will be rocking the streets of Charlotte May 23-25, 2019 with live entertainment, access to racing’s brightest stars, giveaways and interactive displays. Corey Smith, Brothers Osborne, and STYX will be the headline talent for this 25th anniversary of Speed Street.
CLEAN GRAFFITI
We had the honor of working with Mary Johnson and Meg Seitz, the powerhouses behind the marketing for this year’s Speed Street, on a Clean Graffiti campaign. We put down a fun “Drive into Summer” message a month prior to this weekend’s event to help drive awareness. We placed these spots in high traffic areas around the popular neighborhoods of Uptown, Plaza Midwood, NoDa, Southend and FreeMoreWest.
The reaction from passersby has been great! We see people post on their Instagram stories all the time with this fun message. And the best part of this creative marketing is that it is just water. Using only a pressure washer and a stencil, we are able to create a contrast in the dirt and leave a clean message behind. Our eco-friendly messaging is a great accompaniment to an event’s marketing mix. You are targeting your audience exactly where they are.. the sidewalk.
Clean Graffiti for Speed Street in Charlotte, NC
Oh hey girls!!! 600 Festival is happening this weekend!
Clean Graffiti for the 2019 600 Festival.
Clean Graffiti in NoDa, Charlotte, NC. Speed Street is taking place this weekend in Uptown.
Marketing right where the customer is walking, the sidewalk.
Have fun at all of the SpeedStreet festivities this weekend. If you happen to find one of our Clean Graffiti spots around town, snap a pic, post to Instagram and tag us! We’d love to see!
by thesavageway | Jan 10, 2017 | clean graffiti, community, moss art, services, Uncategorized
Meet #thesavageway: Torrie Savage & Paula Bartlett seeking the good on a job in Boston, MA.
Meet #thesavageway
We’ve been in business since 2012. In the early days we focused on social media execution/training along with PR for local Charlotte businesses. From Papi Queso, Heist Brewery and Libretto’s Pizzeria to AIR Aerial Fitness and Cruise Carts, our client list was diverse and successful. However, while we were representing our clients during the day, at night we were creating something new and different – Clean Graffiti (or a clean message on a dirty sidewalk).
As we developed our core eco-friendly service, Clean Graffiti, we deliberately created a shift in our business. We began opening up our time for more Clean Graffiti work and slowly wrapping up our social media consulting clients. This shift happened over a few years, but now we are in a place where the services of #thesavageway reflect our passions.
Clean Graffiti
Moss Art
Creative Marketing
Examples of Clean Graffiti work by #thesavageway.
Examples of Moss Art by #thesavageway.
We still consult and guide local businesses from time to time, but we only accept a handful as clients. And the ones we choose to work with, we wholeheartedly believe in what they stand for as a company.
So what is #thesavageway?
We are a creative marketing agency. We seek clients who are willing to think big and entrust us with their message.
We cultivate creativity in nature. Whether it is dirt and concrete or moss and recycled wood, we find the beauty in the outdoors and turn it into a creative marketing campaign.
We are a lifestyle. Our outlook on life, the future, health, food and relationships – they all revolve around compassion and living colorfully. We seek the good in all things and desire for you to as well.
So hello! We’re Paula Bartlett (that’s me – I write this blog) and Torrie Savage. 2017 is going to be a great year and we hope that you follow along. Expect to see some fun reverse graffiti campaigns (across many cities), lots of yummy plant based food, dancing videos, laughter and other shenanigans. Oh and be sure to follow our Instagram page – that’s where all the fun really happens 🙂
#PeaceLoveNSidewalks
PB & TS
#thesavageway
