by thesavageway | Feb 12, 2019 | clean graffiti
Brixx Pizza is a Charlotte staple. In fact, the first Brixx Wood Fired Pizza opened in 1998 in the historic Dilworth neighborhood. Between their wood-fired oven to the fresh ingredients, it’s no wonder that the demand for Brixx now has them in more than 30 locations all over the Southeast.
In order to honor their 20th Anniversary, the Brixx team chose to partner with us on a fun Clean Graffiti campaign. We knew we wanted to create a design that truly spoke to the pizza lovers of the world and we knew in order to do that we needed to bring in a local artist to assist. Mike Wirth, founder of Talking Walls CLT and member of Southern Tiger Collective, helped us to create the “I Stand for Pizza” stencil. We created a fun piece of street art that not only represented our client but that also was fun for passersby.
Brixx Pizza Clean Graffiti in Charlotte, NC. #thesavageway
Brixx Pizza celebrated their 20th Anniversary with this fun Clean Graffiti campaign: I stand for pizza.
Clean Graffiti is an eco-friendly form of advertising. It’s just water!
You have to remember that we are working with Mother Nature on all of these Clean Graffiti campaigns. The means that we are working with the contrast of dirt and high-pressure water. It’s amazing how different each sidewalk square is and just because something looks to be dirty, it doesn’t mean it actually is dirty. That is another factor that goes into every #thesavageway Clean Graffiti campaign, we land survey and study not only the popular walking areas of a target market, but the dirt levels too!
Brixx Pizza celebrated their 20th(!!!) year in business. That’s incredible. We had the pleasure of dining there not too long ago and enjoyed vegan pizza, gluten-free crust and a filling salad. And this Charlotte unicorn of a business makes some delicious food.
Close up of a vegan option pizza at Brixx Pizza.
New Gluten-free cauliflower crust available at select Brixx Pizza locations.
It is the highest compliment when a client trusts us in our craft. The Brixx team let us be creative and pitch them some wild ideas before landing on this finished product. We are grateful for the opportunity to work with such good people and hope to do it again in the future!
by thesavageway | Feb 1, 2019 | moss art
Urban MVMNT/Southend Grind use Moss Art to bring life to the lounge area of their LoSo Gym
Exercise, coffee and creating Moss Art are a few of our favorite things. When the guys at Urban MVMNT & Southend Grind Coffee called us to help them with a Moss Art piece, we knew that it was going to be awesome. However, we had no idea that after brainstorming with them, that we would be creating an 8 foot wide abstract map of the city.. in moss!
Urban MVMNT is located at 255 Clanton Rd. Their space is gorgeous. From the state-of-the-art functional fitness gym to the modern coffee shop, they did not spare any detail. We were brought in to bring some greenery to the centrally-located lounge area. Our moss was a great solution since our preserved plants do not require any sunlight or watering. It was the perfect solution for this interior space. Our Moss Art map adorns the left side wall, overlooking the windows to the gym.
This piece turned into an interpretation of the LoSo area map. The “islands” of moss represent the land and the space where the wall pops through are the streets of Charlotte. We brought in our wood partners, 8lincoln30, to help us create the backing for this massive piece. Jeremy & Jason Calamusa (yes, they are brothers), also assisted with the installation of the art.
At the time of our installation, they were still finalizing all of the other new additions to the lounge area. But we saw the plans… it’s going to be GORGEOUS! So do yourself a favor and stop into their space and have a look around. You can stop in anytime, grab a coffee and hang out in the lounge. (note: you do not have to be a gym member to enjoy this gorgeous space in Charlotte)
Moss Art pieces made by #thesavageway.
The lounge area of Urban MVMNT / Southend Grind Coffee gets a makeover. #thesavageway
Our partners, 8lincoln30, help install the Moss Art wall at Urban MVMNT / Southend Grind Coffee.
#thesavageway founder, Torrie Savage, installs the last piece of moss at Urban MVMNT.
Southend Grind owner, Fredric Nordoff (left), and Urban MVMNT owner, Stuart Brauer, stand in front of the Moss Art wall in their lounge.
by thesavageway | Jan 22, 2019 | clean graffiti
Reverse Graffiti for the Carolina Hurricanes was put down in Raleigh, Durham and Charlotte to kick off the NHL season
Our Clean Graffiti work has allowed us to work with some amazing clients. From healthcare leaders to nonprofit organizations, our clients run the gamut. However, anytime that we get the chance to work with a professional sports teams, we do a little dance.
RELATED: Carolina Panthers Clean Graffiti and Panthers Return with Greg Olsen Clean Graffiti campaign
The Carolina Hurricanes are a professional hockey team here in North Carolina. Their games are a ton of fun to watch. When they approached us to create a Clean Graffiti campaign for their 2018/2019 NHL Season, we knew that it would create a buzz.
We took their key phrase “Take Warning” along with their icon and made a specialized stencil that we then pressure washed onto the sidewalk. This creative message is not only eye-catching and unexpected, but it is eco-friendly. IT’S. JUST. WATER.
Clean Graffiti for Carolina Hurricanes for the 2018/2019 season.
Reverse Graffiti for NHL ‘s Hurricanes in Raleigh, NC.
Take Warning – The Carolina Hurricanes use Clean Graffiti to spread awareness about the season.
There is still time to catch a game or two this season. Check out the full Hurricanes schedule here.
by thesavageway | Jan 16, 2019 | moss art
Talk about plant love! What happens when Charlotte’s first CBD dispensary, Charlotte CBD, asks us to create a custom logo out of moss? Magic… that’s what happens.
The Moss Art piece that we created in collaboration with our partners, 8Lincoln30, turned out magnificent for Charlotte CBD, located at 2419 Central Ave. The piece is 54 inches x 44 inches and filled with so much love. The forest green moss brings a rich and sophisticated design element to an already cool shop aesthetic.
Custom Moss Art piece for Charlotte CBD located at 2419 Central Ave.
Moss Art created by #thesavageway adorns the walls of Charlotte CBD in Plaza Midwood.
Moss Art for Charlotte CBD and it’s all about the detail… so fresh and so clean.
CBD is new to a lot of people and it can definitely be overwhelming with all of the information available these days. Charlotte Agenda had a great article on Charlotte CBD and what exactly CBD is… “Cannabidiol, more commonly known as CBD, is an extract from the cannabis plant that’s popping up in everything from cookies to cocktails lately. Unlike its cousin THC, CBD is non-psychoactive and legal in all 50 states, which means it won’t get you high.” CBD is celebrated for its medicinal properties and used in treatment for a range of conditions from epilepsy to anxiety and depression.
We are honored to have created this custom piece for Charlotte’s first CBD dispensary and bud bar. Please stop in and check them out. Ask tons of questions, get educated on CBD and see how this plant extract can change your world! We look forward to continuing to grow with this company and this green industry.
by thesavageway | Jan 11, 2019 | clean graffiti
Reverse Graffiti Campaign Touting Safety Message Installed for the NCDOT
For the second time, #thesavageway was hired to bring awareness to the Booze It & Lose It campaign sponsored by the North Carolina Department of Transportation (NCDOT) / Governor’s Highway Safety Program. “Recognized as one of the nation’s most effective anti-drunk-driving campaigns, Booze It & Lose It has created increased awareness of the dangers and the consequences of drinking and driving through innovative education campaigns and extensive enforcement of impaired-driving laws.”
You can read more about the BILI initiative here.
Our role was to utilize our Clean Graffiti medium to provide reminders on the sidewalk that drinking and driving is not okay. The stencil read “Don’t Drink & Drive. BeSmarterThanThat.com.” We targeted highly popular bars, restaurants, liquor stores and gas stations that sell alcohol. Our campaign took us to 9 cities across North Carolina including Greenville, Fayetteville, Raleigh, Durham, Greensboro, Winston-Salem, Robeson County (Pembroke & Lumberton), Charlotte, and Asheville.
Clean Graffiti for the Booze It and Lose It campaign helping to curb drunk driving.
Statewide creative outdoor messaging for the North Carolina Department of Transportation by #thesavageway
Booze It & Lose It Clean Graffiti campaign for the NCDOT.
Clean Graffiti is a great marketing tactic for a campaign like this because you are able to directly target your audience where they are walking – the sidewalk. It is another reminder to be safe and call a cab, Uber, take the bus or phone a sober friend to pick you up. This is a tactic amongst a robust marketing mix including radio, billboards, press, social media, flyers, posters, etc. Clean Graffiti is another “touch” point so that the brand message sticks in the brains of consumers in our overly-distracted society.
This “Public Communication” style of campaign is one of the ways that we love using our Clean Graffiti medium. It is for the good of the community. It can communicate to neighborhoods that may not have a large outdoor advertising option (aka no billboards, or bus ads to act as the reminder). It is eco-friendly (remember, it is just water!), and its creative and new so that it draws the attention of the consumer.
Related: Clean Graffiti Tour 2016 for the NCDOT
We look forward to spreading this message and safety messages like this to more places across the state and beyond.
