2018 was a big year for us, and 2019 is going to be even bigger. In case you need an update on what exactly #thesavageway is up to these days, here is a little about us.
Torrie Savage (left) and Paula Bartlett (right) are the owners of #thesavageway, a creative marketing company based in Charlotte, NC.
ELEVATOR PITCH
#thesavageway is the brainchild of two women: Torrie Savage and Paula Bartlett. Established in 2012, this creative duo has grown a business that flourishes on the unexpected in the marketing world. From Clean Graffiti to Moss Art, #thesavageway is anything but ordinary. Positive attitudes, earth-friendly and fun, this team will make your business standout.
We call ourselves a creative agency because what we do is highly creative. We love pushing ourselves to approach marketing in a different way. Our goal is to always create partnerships with our clients and to create fun, eye-catching campaigns or art that will create a buzz.
SERVICES
CLEAN GRAFFITI
If you live in or around Charlotte, you’ve definitely seen our Clean Graffiti work on the sidewalks. Using a stencil and a pressure washer, we create targeted marketing campaigns for clients in an untapped location – the sidewalk. These creative messages are made using only water – no bleach, no acid, no paint – It’s. Just. Water.
Here are some fast facts:
We have worked in over 55 cities including New York City, Boston, Portland, OR, New Orleans, and many more.
We work in a variety of industries, but have seen huge success in the healthcare, public communication and development realms.
We are the leaders in the United States for reverse graffiti. Our duel marketing background allows us to create a fresh campaign from start to finish that correlates with other brand advertising initiatives and creates a full-circle plan.
Will travel anywhere in the USA!
A sampling of 2018 Clean Graffiti jobs by #thesavageway.A variety of reverse graffiti campaigns from #thesavageway in 2018 including jobs for OrthoCarolina, Carolina Hurricanes, NCDOT, Novel NoDa and LGA.
MOSS ART
Moss Art is made by using preserved plants to bring a company logo or design element to life. And what we consistently hear from our clients is that they love that our product requires absolutely zero maintenance. That’s right…no watering, drainage or sunlight required!
Our Moss Art work spans both the corporate and residential realm, however, we find that the corporate side is our primary focus. We hold our clients’ hands from the beginning and guide them to what will be the best decision for their space.
Fast Facts:
We’ve created pieces for restaurants, hotels, law firms, finance firms, apartment complexes, CBD shops, coworking spaces, and events.
We’ve sent our work to New York, Texas, Wisconsin, Colorado, Alabama, Connecticut, Ohio and all over North Carolina.
Moss Art is maintenance-free – meaning it requires no water, light, drainage or ongoing care.
Moss is a natural humidity indicator.
All of our moss is handpicked and harvested.
GoTriangle of Durham, NC, UNC Charlotte, TEDx Charlotte and SouthPark Interiors all used Moss Art by #thesavageway in 2018.More Moss Art jobs by #thesavageway.Moss Art for local Charlotte restaurants Zeppelin and Graham St. Pub and two custom wedding signs in 2018.
CREATIVE MARKETING
What does Creative Marketing mean to us? Anything and everything. We are the people that you call when you have a crazy idea and you need someone to bring it to life. We LOVE when we get a random phone call that starts with… “#thesavageway was the first team that came to mind.”
We help with staffing promo teams, street teams, creating brand ambassadors, conceptualizing guerilla marketing tactics for large corporations, and developing robust out-of-the-box pitch ideas.
Fast Facts:
We have a fully staffed team ready to hit the streets at your event.
Our highly trained brand ambassadors are great representatives for your company.
We have worked with Atrium Health (formerly Carolinas Healthcare System) on a month-long Cardiovascular outreach campaign.
Various Creative Marketing efforts by #thesavageway.
We are #thesavageway. We’re not your typical creative house. We constantly push ourselves to think differently. We approach campaigns with different lenses. We are excited about what we do. And we want to work with companies that push the line. Brands that are looking to stand out, create a social buzz, and break out of the same-ole-same-ole are exactly who were are looking to partner with in 2019.
We’re jazzed up about our current projects. But more importantly, we’re ready for you!
Explore Your 704 is a Clean Graffiti Scavenger Hunt, powered by OrthoCarolina, promoting city-pride and has weekly winners.
A Clean Graffiti scavenger hunt. This has been on our bucket list for at least 4 years now. Sure, a traditional scavenger hunt could have happened at any time, but we’re anything but traditional. Working alongside our awesome client, OrthoCarolina, we have created the first ever Clean Graffiti scavenger hunt called “Explore Your 704.” And it’s pretty epic.
Explore Your 704 is a scavenger hunt using Clean Graffiti throughout Charlotte. Contest runs Oct. 10- Nov. 10.
WHAT IS EXPLORE YOUR 704 Explore Your 704 is the first scavenger hunt of its kind in Charlotte, NC. We created three graphic designs in partnership with Gustave Soto, local Charlotte graphic designer. We then translated those designs into our custom stencils to use for the Clean Graffiti portion. If you’re unfamiliar with Clean Graffiti, we clean an image onto a dirty sidewalk with a pressure washer. Don’t worry, it’s just water). This Scavenger Hunt was a way to make a game of exploring the Queen City’s finest neighborhoods.
Explore Your 704 is your chance to get out, explore Charlotte and win tons of great prizes. Check out ExploreYour704.com or more details.
THE GAME: Twelve clues will guide you to three different sidewalk art images that exude city-pride. Each of the three images will be labeled (1 of 3, 2 of 3, 3 of 3) and there are 4 unique locations per image. (check out this link to download the pdf with all of the hints). Your mission is to use the clues to find these Clean Graffiti images. Snap a photo and upload to Instagram using #ExploreYour704. Each individual photo posted is considered an entry to win (aka you do not have to find all three to be a winner).
Here is what the images look like:
Clean Graffiti was used to create these eco-friendly images on the sidewalk. Find one, post to Instagram using #ExploreYour704 and be entered to win.
THE PRIZES: Every Saturday (10/20, 10/27, 11/3, 11/10), we will be selecting a random winner from Instagram. And the prizes are legit – check them out:
Week 1: $100 gift card Week 2: $250 gift card Week 3: Custom Moss Art from #thesavageway (that’s us!) Week 4: Choose your own destiny prize, a $300 value (Choice of Carolina Panthers tickets, 704 Shop gift card and more) and a party at NoDa Brewing Company on Saturday, November 10, where we have an even bigger surprise in store from Southern Tiger Collective.
The surprise at the NoDa Brewing day party is an element that we are incredibly excited about coming together. Stay tuned as party details are finalized – like how to get your first beer free (sponsored by us, #thesavageway).
The scavenger hunt runs October 10 – November 10, 2018. You can participate anytime by posting to Instagram with #ExploreYour704.
WHY EXPLORE YOUR 704 OrthoCarolina is a company that embraces the community. Anytime we’ve approached them with a fun idea to get creative with Clean Graffiti, to push the line and to get people outside and moving, the’ve been all in. Our collective goal is to get Charlotteans active, outside and curious about our neighborhoods. By providing free public art in an eco-friendly and unexpected way, we can help cultivate a love for our city.
CONTEST RULES – Upload as a native Instagram post using #ExploreYour704 to be entered to win. – One winner selected each week on 10/20, 10/27, / 11/3, 11/10. – Prizes to be coordinated via email. Local Charlotte pick up or shipping arrangements can be made. – Multiple entries welcome. – Winners can only win once. If randomly selected twice, a different submission will be selected as the weekly winner. – Location clues found at ExploreYour704.com – Follow @thesavageway and @orthocarolina for contest clues, updates and winner announcements. – This is not affiliated with Instagram or its affiliates. This campaign is powered by OrthoCarolina and #thesavageway.
Soul Food Sessions is a nonprofit founded in Charlotte, N.C., in 2017 to raise awareness and enhance opportunities for black chefs. This movement showcases diverse culinary talents and brings people together to talk about increasing equal opportunity in the food industry. This summer, a group of talented chefs are hitting the road on a four-city tour sponsored by Coca-Cola Consolidated.
We had the amazing opportunity to partner with Soul Food Sessions and their creative agency, Luquire George Andrews, on a Clean Graffiti campaign. Our eco-friendly messages went down in Charlotte, NC and we will be hitting the road leading up to the other events to help promote this amazing initiative.
Soul Food Sessions Launched in Charlotte on June 19 at Free Range Brewing.
Check out TheTableIsSet.com for all event info. #thesavageway
Come out & support Soul Food Sessions at Free Range Brewing on June 19. Clean Graffiti around Charlotte by #thesavageway.
We love being a part of this community movement. Find more information, including links to purchase your event tickets, here.
GoTriangle Moss Art now decorates walls of headquarters
Custom Moss Art wall for GoTriangle in Durham, NC. #thesavageway
We had the honor of creating some custom art for a company called GoTriangle. Their new headquarters is based in Durham, NC and they called us when they wanted to bring some green, creative artwork into the space. GoTriangle Moss Art was the perfect way to transform their company logo into beautiful, green interior decor.
GoTriangle provides public transportation for the Raleigh-Durham-Chapel Hill area. This includes “regional bus and shuttle service, paratransit services, ridematching and vanpools; commuter resources and an emergency ride home program.” Learn moreabout their efforts to help commuters during a rapidly growing time in North Carolina.
The Artwork
The two pieces we created involved 4 colors of moss, 42 individual triangles, 2 walls, a traveling installer, and lots of love. In total, the two complete pieces covered a 6ft x 7ft wall and a 5ft x 7ft wall. From the start, the goal was to bring the GoTriangle logo to life. We looked at other marketing efforts they were making in the community in order to retain brand standards, but knew that there would be some restrictions on what we could do because we work with Moss – aka nature. However, the end result turned out not only on-brand, but looking awesome in the space.
The best part about these custom pieces is that we are able to provide a green element indoors without any maintenance. That means no need for a water source, drainage, a light source, or anyone to tend to the plants. By using preserved moss, we bring 100% real plants into a corporate office space and alleviate the headache.
Logo and marketing inspiration for custom Moss Art walls by #thesavageway.
Different moss colors for GoTriangle Moss Art by #thesavageway
Up close view of the triangles by #thesavageway
It is all in the details for this custom GoTriangle Moss Art.
Hallway view of our art in GoTriangle headquarters in Durham, NC.
To say that we are proud of this installation is an understatement. We were presented with a challenge and through ingenuity, we were able to create something that will stand the test of time. (Our team even had a little fun when installing the triangles – Check out this video. “They’re light green, they’re dark green, they’re lime green, they’re every color green”….. 🙂
Clean Graffiti for Piedmont Opera, Pirates of Penzance showing in Winston-Salem, NC
We had the honor of creating some Clean Graffiti for Piedmont Opera in Winston-Salem, NC. The reverse graffiti was used to help promote an upcoming show, the Pirates of Penzance. The show is running this Friday, March 23 at 8pm, Sunday, March 25 at 2pm, and Tuesday, March 27 at 7:30pm at The Stevens Center of the UNCSA (405 4th St NW Winston-Salem, NC 27101). Tickets & additional information can be found here.
Our Clean Graffiti was used as an alternative to other outdoor advertising options. It’s different, eye-catching and co-friendly. We use a specialized stencil & high-pressure water to make a contrast in the dirt. The message that is left behind is not only highly-targeted, but it is a beautiful contrast in mother nature.
Winston-Salem, NC saw some fresh Clean Graffiti for Piedmont Opera, Pirates of Penzance.
Piedmont Opera uses Clean Graffiti to promote an upcoming show. #thesavageway
Tickets for the show are still on sale. Check out Pirates of Penzance at the Piedmont Opera this weekend.
We love the city of Winston-Salem and have had the privilege of doing some great Clean Graffiti projects there; The OrthoCarolina Free Workoutand mammogram reminders for Novant Health to name a few. This Piedmont Opera job allowed us to promote the arts (and we absolutely love that!). If you go see the show this weekend, keep an eye out for our Clean Graffiti skull & crossbones around town.
