by thesavageway | Mar 28, 2019 | clean graffiti
Optimist Park Apartment Complex is Now Pre-Leasing
The light rail opening up in NoDa and surrounding neighborhoods has been huge for growth in the north side of the city. There has been a boom in restaurants, small businesses and apartment complexes opening up. One of these apartments is Alta Warp + Weft, located at 2120 N Brevard St. This new development is a great place to live if you’re looking to live close to Uptown and in walking distance to all that Optimist Park, Belmont and NoDa have to offer.
We were recently hired to help them spread the word in these walkable neighborhoods and execute a Clean Graffiti campaign. Warp + Weft is located just steps off of the light rail and we thought it would be fun to create a message that highlighted that fact but also encompassed the fun and artsy vibe that Warp + Weft is creating – “Live Outside the Lines.”
We put our eco-friendly messages around the city of Charlotte in popular areas. The goal is for passersby to have the opportunity to become aware of this new development. Take a look at the reverse graffiti campaign.
Clean Graffiti message for Warp + Weft located just off the light rail in Optimist Park, right outside of NoDa.
Eco-friendly street marketing campaign for Alta Warp + Weft in Charlotte, NC.
Clean Graffiti is created by #thesavageway with a specialized stencil, pressure washer and dirty concrete.
We usually recommend brands use our medium to help generate brand awareness. We become a part of the overall marketing mix and act as an unexpected support system on the streets. Clean Graffiti is something that people see, smile and want to put on their social media channels – creating that third party content that marketers can not always pay for. This was a fun campaign for us and we look forward to working with more companies like Alta Warp + Weft who understand you can have fun, be creative and use Clean Graffiti to help develop awareness around the brand.
by thesavageway | Mar 20, 2019 | clean graffiti
The Annual College Basketball Tournament Takes Charlotte by Storm
The ACC hosts their annual men’s basketball tournament right before the start of March Madness. This year, the week-long basketball extravaganza was held at the Spectrum Arena in Uptown Charlotte. Duke University came away victorious against Florida State, but the fans were the true winners (that UNC vs Duke game though)!
As a means to bring more attention to all of the passersby that frequent the city and the festivities around the ACC Tournament, the marketing team hired us to put down some Clean Graffiti. Our eco-friendly messages are created using only dirt and water. Truly… these images are made using just a pressure washer and a specialized stencil.
We work with mother nature. A good part of our job is assessing levels of dirt on the sidewalks. So this alone can make putting down reverse graffiti a challenge. However, this time it was even more challenging because The ACC had us create some of our most detailed stencils to date. To honor the entire conference, we represented every single ACC mascot in our artwork. That’s right… 15 mascots over four stencils. Check them out…
Clean Graffiti spot for The ACC featuring the mascots from UNC Chapel Hill, University of Pittsburgh, Virginia Tech and Wake Forest University.
The second Clean Graffiti spot for The ACC featuring the mascots from Duke University, Florida State University, Georgia Tech and Notre Dame.
Spot 3 of 4 of The ACC Clean Graffiti featuring the mascots from Boston College, Clemson University, University of Louisville, and University of Virginia.
The fourth stencil for The ACC featuring the University of Miami, NC State and Syracuse mascots.
Clean Graffiti and Athletics
We absolutely love when we get to use our medium to help sports teams spread the word. We’ve now had the pleasure of working with the Carolina Panthers (twice), The Carolina Hurricanes, The University of North Carolina at Charlotte for their Inaugural Football season and now The ACC. We’ve also done some really cool bodyweight workouts for OrthoCarolina along with inspiring running messages.
For this campaign we were able highlight the mascots from UNC Chapel Hill, University of Pittsburgh, Virginia Tech, and Wake Forest University on one stencil. Duke University, Florida State University, Georgia Tech, and Notre Dame, made the second stencil. Next up was Boston College, Clemson University, University of Louisville, and University of Virginia. And last but not least, we represented Syracuse University, NC State and University of Miami. And we did this all in dirt! Natural outdoor media at its finest
We are so happy with how the project turned out. After 6 years in this reverse graffiti game, we are still consistently pushing our capabilities and our skill level. Cheers to The ACC for believing in this medium and for believing in #thesavageway.
by thesavageway | Mar 12, 2019 | moss art
Modern, Farmhouse Style Sign Made of Preserved Moss
We had the pleasure of creating a custom Moss Art sign for Adam Fiorenza and his team at byFiorenza Communities. This developer specializes in modern farmhouse Homes in the Charlotte area. They have properties coming soon to Steele Creek, Matthews, Mint Hill and Rock Hill neighborhoods.
Our friends at 8Lincoln30, local Charlotte woodworkers, helped us craft this beauty. This piece is 6.5’ wide with the logo sitting at 6’ in beautiful forest green moss. We love the finished product. Check out some of the photos below.
Moss Art sign for byFiorenza Communities in Charlotte, NC.
Custom sign made of preserved moss for byFiorenza Communities.
Side view of this custom Moss Art sign made by #thesavageway.
Close up detail of the forest green moss in the byFiorenza sign.
Proud owners of a new Moss Art sign!
All of our work is completely custom. That means that every time a client approaches us we are likely crafting a new way to display our Moss Art – and that is fun and challenging at the same time. This project was no different. Since “communities” was so small in relation to the logo, we had to get creative and use an epoxy fill to complete the sign. We think it turned out great! Sleek, sexy and the perfect addition to this modern, farmhouse style design.
If you are interested in having us create a unique piece of art or signage for your company, give us a shout. We would love to bring your vision to life through nature.
by thesavageway | Feb 28, 2019 | clean graffiti
Eco-friendly Event Signage in the Heart of Charlotte’s North End Smart District
The team over at Historic Camp North End, including our friends Alex Smith and Varian Shrum, are doing amazing work for the entrepreneur and artist community. From rehabbing the entire area that once was used to produce Model Ts and Army missiles, to creating innovative spaces for our peers to bring their work to life, Camp North End is nothing short of inspiring.
For an internal event, the crew called us in to create a unique approach to event signage. Through our Clean Graffiti medium, we were able to create a talk piece, and an eco-friendly one at that.
The stencil was designed by MacFly Fresh and was a nod to the history of this space. It included the iconic water tower and the army vessels that were once created on site. We loved being able to spray this design on uncharted territory (aka the construction side) of Camp North End.
Clean Graffiti for Camp North End by #thesavageway
Unique event signage approach for a gathering at Camp North End.
Clean Graffiti on Asphalt. That contrast is amazing!
Creative Marketing for an event using Clean Graffiti.
Clean Graffiti is a great solution for event promotion. Our messages are made by spraying high pressured water over a stencil. The simplicity of the marketing tactic allows our designs to truly stand out to passersby. And, if any message has an event date included in the creative, our team can easily go out and remove the message post event so that there is not outdated material on the streets. And the best part is that we are slowly just cleaning the sidewalks.
DRIVEWAY ART
Camp North End is also a big supporter of our sister company, Driveway Art. When we were on site for the event Clean Graffiti, they asked us to lay down some art…and you know that we were all in for that! Using the Flourish Stencil, we created a beautiful wall of roses along the entrance to Camp North End. Not only was the end result gorgeous but spraying a wall has been on our bucket list for a while. We LOVED how it turned out.
Wall of Roses at Camp North End made using a Driveway Art Stencil.
This historic site in Charlotte now has a Clean Graffiti Wall of Roses.
Paula Bartlett (left) and Torrie Savage, owners of #thesavageway, pose in front of the Driveway Art Rose Wall.
by thesavageway | Feb 21, 2019 | moss art
Custom Moss Art for 49er Annual Giving #NinerNationGives
We’ve had the pleasure of working with the University of North Carolina at Charlotte for several years now. In fact, between the 49er Alumni crew and the Belk College of Business, we’ve completed five Clean Graffiti campaigns since 2013. Amazing! Their support is so appreciated.
Here you can check out some of that past work: Belk College of Business #UNCCBizSelfie, Belk College of Business $20k Salary Bump, Belk College of Business What’s Your Next Step, 49er Alumni Norm Niner Nation Gives, 49er Alumni Pride scavenger hunt.
#NinerNationGives
The Annual Giving sector of the University has a campaign called #NinerNationGives. This annual fundraiser is a huge way to support the University and all of the Alumni programming. For this 4th year, we were brought in to create a custom piece of Moss Art that travelled to a few University events around Charlotte.We love that this moss is functional art. Since it is a hashtag, people know that the goal is to post pictures to social media using that saying. Not only was this creative marketing a success, it was fun to see our artwork pop up at different events around town.
Moss Facts: This Moss Art piece is 36” x 36,” routed and filled with forest green moss, and made with lots of love.
Custom Moss Art for UNC Charlotte Alumni Association by #thesavageway.
Norm the Niner, mascot of UNC Charlotte, poses with the Moss Art that #thesavageway created.
Director of Athletics, Mike Hill (center), along with other 49er Alumni gather around the #NinerNationGives Moss Art.
One of our biggest supporter, Amy Jolly, poses with our Moss Art for UNC Charlotte.
We love the Niner Nation crew!
We LOVE the 49er Alumni crew and look forward to our next project with UNC Charlotte.
