Brixx Pizza Launches Creative Marketing Campaign

Brixx Pizza Launches Creative Marketing Campaign

by | Jun 24, 2019 | blog, services

We love when companies contact us to do something out of the box. When they want to create a fun and interactive campaign that brings attention to their brand in a different way, that’s the ticket. And that’s what Brixx Pizza decided to do.

Brixx Pizza opened their doors in 1998 in the historic Dilworth neighborhood in Charlotte, NC. By utilizing brick ovens to enhance the natural flavors of quality ingredients, Brixx has been able to successfully open 30 stores throughout the Southeast. Not only is their pizza delicious, but they have a huge heart for this community. Most recently, Brixx Pizza donated $10,000 to the Isabella Santos Foundation. 

The Brixx Pizza team had us place random branded rocks around the city. The goal was to bring attention to their Charlotte locations and encourage the downloading of their Brixx Roxx app on iPhone and Android.

Smiling girl in the middle of Charlotte, NC holding a red branded rock for Brixx Pizza.

Brixx Pizza launched a creative marketing campaign using branded rocks to drive traffic to their 6 locations.

Random Brixx Rock in front of Coco & the Director in Uptown Charlotte, NC.

Branded red Brixx rock in front of a cool, colorful art-covered bear in Charlotte, NC.

You Rock. Brixx Roxx. Let’s be friends.

Creative Marketing at it’s finest, by #thesavageway.

We placed red rocks with a branded message on it near these six Brixx Pizza locations:

Birkdale (16915 Birkdale Commons Pkwy)
Blakeney (9820 Rea Rd.)
Dilworth (1801 Scott Ave.)
Foxcroft (7814 Fairview Rd.)
Uptown (225 E. 6th St.)
Fort Mill, SC (1343 Broadcloth St.)

We placed these rocks in popular, high-foot traffic areas, think parks, shopping plazas, parking lots, etc. Anywhere your family might hang out for a minute, you could find a rock. (i.e. Harris Teeter entrances, Target parking lot, Starbucks planters, etc.)

Here’s how it works:

  1. Find a “Brixx Roxx” promo rock around one of the six Charlotte Brixx locations
  2. Download the Brixx Roxx app
  3. Bring the rock into your local Brixx location
  4. Get a free, yummy surprise

It’s that easy. So go out there, pizza lovers, and find yourself a rock. Let Brixx Pizza know how much you love their creative marketing idea!

Three30Five Moss Walls Go Up in South End

Three30Five Moss Walls Go Up in South End

by | Jun 17, 2019 | moss art, Uncategorized

Our Moss Art offerings have grown and evolved over time. We started out making custom moss logos, and now we are working hand-in-hand with interior designers and architects to include Moss Art into the plans for new buildings. Recently, our friends over at Southpark Interiors hired us to create two gradient Moss Walls for a luxury apartment complex.

Three30Five is a newly remodeled apartment in South End and they have lot of great things to offer residents. Check out some of their amenities. We LOVED creating the Three30Five Moss Walls for their upstairs lounge area. Since our moss is preserved, there is no need for any ongoing maintenance; no watering, no sunlight, no drainage needed.

These Moss Art walls were a labor of love from our team. Measuring 3′ x 8′ and 5′ x 8′, our team was able to conquer the gradient pattern throughout the entire piece. Check it out.

Two moss walls in forest green and chartreuse green, the one on the right had the numbers 335 inset.

Moss Walls by #thesavageway for Three30Five in Charlotte, NC.

Preserved moss walls require no maintenance. Just enjoy, like art!

Close up picture of forest green moss and chartreuse moss intersecting to make a gradient pattern.

Moss gradient pattern for Charlotte, NC local apartment company Three30Five.

close up of wooden number "5" inset into a moss art wall

Love the detail of the inset wood letters inside the moss art.

Two smiling women pose in front of the preserved moss art wall that they helped to create.

#thesavageway Moss Artists, Brooke Burch and Ashley Schewzyk, pose in front of the Three30Five Moss Art wall in South End.

As our moss offerings continue to expand, we look forward to all of the creativity that it will unleash in us. The possibilities truly are endless. Our approach to using preserved moss is to create pieces that are modern, pop art. Lot of fun colors and designs. Stay tuned for all of the fun upcoming projects we have in the works!

It’s Speed Street Time

It’s Speed Street Time

by | May 24, 2019 | clean graffiti

600 Festival Hosts Their Annual Circle K Speed Street in Uptown Charlotte

It’s that time of year again. Speed Street is here, and the crowds are ready. There are an expected 300,000 participants to make their way through the music festival, food trucks, and games in Uptown Charlotte.

Circle K Speed Street presented by Coca-Cola has commemorated the May races at Charlotte Motor Speedway with spectacular family-oriented events since its inception. This event will be rocking the streets of Charlotte May 23-25, 2019 with live entertainment, access to racing’s brightest stars, giveaways and interactive displays. Corey Smith, Brothers Osborne, and STYX will be the headline talent for this 25th anniversary of Speed Street.

CLEAN GRAFFITI

We had the honor of working with Mary Johnson and Meg Seitz, the powerhouses behind the marketing for this year’s Speed Street, on a Clean Graffiti campaign. We put down a fun “Drive into Summer” message a month prior to this weekend’s event to help drive awareness. We placed these spots in high traffic areas around the popular neighborhoods of Uptown, Plaza Midwood, NoDa, Southend and FreeMoreWest.

The reaction from passersby has been great! We see people post on their Instagram stories all the time with this fun message. And the best part of this creative marketing is that it is just water. Using only a pressure washer and a stencil, we are able to create a contrast in the dirt and leave a clean message behind. Our eco-friendly messaging is a great accompaniment to an event’s marketing mix. You are targeting your audience exactly where they are.. the sidewalk.

pressure washed message onto a sidewalk showcasing the 2019 SpeedStreet

Clean Graffiti for Speed Street in Charlotte, NC

three beautiful little girls pose with a sidewalk message promoting Speed Street festivities

Oh hey girls!!! 600 Festival is happening this weekend!

Clean Graffiti for the 2019 600 Festival.

Sidewalk messaging in a popular , artsy neighborhood

Clean Graffiti in NoDa, Charlotte, NC. Speed Street is taking place this weekend in Uptown.

Man and woman stop with the brown dog and take a picture of Clean Graffiti

Marketing right where the customer is walking, the sidewalk.

Have fun at all of the SpeedStreet festivities this weekend. If you happen to find one of our Clean Graffiti spots around town, snap a pic, post to Instagram and tag us! We’d love to see!

 

Clean Graffiti in Chicago, IL for Wunderbar Together

Clean Graffiti in Chicago, IL for Wunderbar Together

by | May 14, 2019 | clean graffiti

APCO Worldwide hired #thesavageway to apply some Clean Graffiti for the Germany Week Festival at Daley Plaza

We had the pleasure of traveling to Chicago, IL to complete a Clean Graffiti job for Wunderbar Together and APCO Worldwide. Wunderbar Together is an year-long celebration of the German-American friendship.

A little more about the Wunderbar Together initiative from the campaign website, “Working with over 200 partners, we are showcasing our close bonds in over 1,000 events in all 50 states. We are painting a picture of everything German-American relations stand for, including science, the arts, culture, language, business, and sports. We want to create an exchange of ideas with all Americans, not only in New York, Washington D.C. and Los Angeles, but also in the heart of the country.”

The Germany Week festival in Daley Plaza featured concerts, food stations, sports and film screenings, as well as interactive activities in arts, language, engineering, science, and more! All events were free and open to the public.

We created a highly targeted campaign around the week-long festival location, Daley Plaza, in Downtown Chicago. By placing these eco-friendly, water-based sidewalk messages around the actual event space, we helped to bring awareness to the festival. It was fun to scour the city for dirty sidewalks and select spots that made sense for the client.

Check out some of the photos from this reverse graffiti campaign in Downtown Chicago below.

Clean Message on a dirty sidewalk for Wunderbar Together.

Clean Graffiti by #thesavageway in Chicago, IL for Germany Week.

Two people walking past a Clean Graffiti spot in Chicago, IL.

These spots were placed near the event location in high foot-traffic areas.

Woman with long brown hair and a black puffy coat stops to take a photo of the reverse graffiti on the sidewalk.

Taking photos of the Wunderbar Together Clean Graffiti for social media.

Street view of reverse graffiti on the streets of Chicago near Daley Plaza.

Chicago, IL is now one of the 59 cities that #thesavageway has completed a Clean Graffiti job.

It is such an amazing feeling to bring our medium to a new city. We want to see our Clean Graffiti across the nation. These eco-friendly messages are such a great way to bring awareness to a brand or an event. They provide a temporary solution for outdoor signage in a big city. And the best part is that they are made with water. That’r right. It’s. Just. Water.

Thanks for being awesome, Chicago! We hope to see you again soon.